Music Industry News Network [11-24-2004]

Ernie Ball Unveils Website Redesign Featuring Commercial Free Internet Radio Station


Ernie Ball has unveiled the redesign of its innovative website, Easily one of the most comprehensive music industry spots on the web, Ernie Ball continues to push the boundaries of website innovation. Ernie Ball Radio will act as a virtual jukebox, with songs from the most recognizable musicians on the planet. The station is in full compliance with ASCAP, BMI, SESAC and Soundexchange.

"We relish our role as a pioneer, first with strings, now with a website unlike any other designed by a music industry manufacturer," said Brian Ball of the Ernie Ball Company. "The updated website is an ambitious undertaking, but it is a great way to connect with our customers, dealers and musicians." The home page, depicting an animated newsletter complete with streaming graphics, loads quickly and gives a snapshot of featured artists, products, happenings, news and more.

In addition to Ernie Ball Radio, the new website will provide inside information on Ernie Ball's Elite Alliance of Artists, with photos and details of the exact string preferences of each artist. The radio station will feature music from both up and coming acts as well as household names including Led Zeppelin, Slash, Incubus, NOFX, Kenny Chesney, Steve Vai, and Blink 182. For in-depth interviews with featured artists, users can click on the Interview bar.

Go to the Happenings section to learn about the latest sponsored events. This interactive section also features the Battle of the Bands and the quirky yet infectious Scion Tour.

Find out about Ernie Ball Strings and Accessories and Music Man Guitars in the Products section, and see the extensive number of cool Ernie Ball t-shirts available by pressing Purchase.

Musicians can also communicate with other artists through the Forum section. The site also provides background on the company's history, and gives dealers information specific to them as well.       Ernie Ball, the pioneer of Rock and Roll guitar strings, is the number one selling electric guitar string on the planet. Since its inception in 1964, Ernie Ball has listened to the wants and needs of musicians worldwide. Now available in more than 75 markets, Ernie Ball continues to grow through providing customers premium strings at great prices.


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