Music Industry News Network [04-01-2004]

HPNOTIQ Liqueur & INgrooves Join Forces To Serve-Up The Best In Digital Music And Lifestyle


MusicDish Network Sponsor
March 2004 (Newstream) -- Heaven Hill Distilleries, producers of HPNOTIQ Liqueur, on March 31 announced an innovative music marketing partnership with INgrooves, a premier digital music label with a vast catalogue of Dance & Electronic content. The partnership aims to establish the HPNOTIQ brand with the trend-setting digital music culture.

Under the arrangement, the hottest brand in the distilled spirits industry and most innovative digital music provider will deliver digital music from featured INgrooves artists to HPNOTIQ consumers via a customized music downloading interface on and at national and co-sponsored major Dance & Electronic music events.

"INgrooves artists and musicians are masters of inspiring emotion through music," said David Salmon, HPNOTIQ brand director of sales. "The HPNOTIQ/INgrooves partnership captures the five senses -- sight, sound, taste, touch and smell -- and is a great match for the brand's fun and approachable lifestyle."

"The HPNOTIQ and INgrooves partnership provides our collective audience with an interactive experience by fully integrating digital music and lifestyle," said Robb McDaniels, chairman & CEO of INgrooves. "We look forward to delivering the best in music and entertainment during 2004."

The HPNOTIQ/INgrooves partnership premiered at the Winter Music Conference in Miami from March 6-10. Consumers will be offered the opportunity to receive a complimentary HPNOTIQ/INgrooves music download in major nightclub venues throughout the nation during 2004.


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