Music Industry News Network [11-30-1999]



SAN FRANCISCO, November 29, 1999 — today announced the launch of its new web site, An information and education rich e-commerce site and music portal, delivers seamless coverage and sales of the audio products, technologies and personalities that are shaping the future of music. is the creation of Internet visionary – and well-known audio and music expert – Andrew Keen, the company’s president and CEO. Since its inception in November 1998, San Francisco-based has been at the forefront of the digital audio revolution, providing an unmatched lineup of music news and coverage of the products and technologies that are leading the cultural stampede to the Internet's distribution of music. By fusing reliable and useful content with the opportunity to purchase products in an interactive environment, is defining the next-generation audio retail experience.

"The audio and music industries are being revolutionized by digital technologies that are radically altering consumers’ access to and intimacy with their favorite music," said Keen. "While the pace of this technological change is exciting, it is very confusing to the mainstream consumer. is the first and only company to fully integrate online retail with a content-rich web site dedicated to educating consumers about the convergence of audio, technology and music."

At the center of - and opening in time for the busy holiday shopping season - is an e-commerce store featuring the most comprehensive selection of high-end audio equipment on the Internet. Developed in partnership with leading e-commerce technology provider Pandesic LLC, an Intel and SAP company, the store's product mix includes the newest technologies such as MP3 players, DVD, and multi-channel sound products, as well as more traditional stereo components and accessories. With a powerful, yet easy-to-use interface, consumers can search and browse by catalog, category and price for more than 1,000 individual products and dozens of popular name brands.

Complementing its e-commerce store, delivers original editorial content focused on the personalities and technologies driving the digital audio revolution. From daily coverage of MP3, to interviews with leading musicians and industry executives, to women’s views on audio, the editorial team puts consumers in touch with the exciting trends and sometimes controversial developments affecting the audio and music industries. Other content features include links to the best digital music sites on the Internet, and a proprietary database containing technical specifications and images of over 10,000 products from hundreds of leading manufacturers.

In addition to its content and commerce offerings, is building a strong online community with features that allow consumers to interact with both experts and enthusiasts. Consumers can discuss their views and increase their knowledge of audio and music through online chats, forums and bulletin boards.

In early 2000, will incorporate online auctions, as well as a set of sophisticated web-based music services that will allow consumers to discover, download, listen to, share and store digital music over the Internet.

About defines the next-generation audio retail experience. An information and education rich e-commerce Internet web site and music portal, delivers seamless coverage and sales of the audio products and technologies revolutionizing the way we listen to music. was founded in November 1998 by Andrew Keen. The company is privately held and based in San Francisco. For more information, call (415) 222-6160 or visit


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