Music Industry News Network [03-07-2018]

Rap Artist Focuz Signs With Affluent Records


NEW YORK - March 7, 2018 - PRLog -- NYC is one of the best places in the world of entertainment to put your talent to the test. The crowds are tough, critics are everywhere, and brands mean everything. It is a fast paced and competitive environment where traditions disappear thru progression.
The world is different now and a new voice that has risen into the Next on the Verge sight is an artist from the Bronx by the name of James Barnes p/k/a FOCUZ.
FOCUZ is an exceptional artist that is being labeled as the new east coast version of Kendrick Lamar. His explosive yet educated style paints vivid pictures of the trials of the life he has endured while growing up in NYC.
His keen insight made him channel all his energy into only using one social media platform to expose his music. Thus began his organic buzz by creating and posting small snippet videos of his music.
"Everything happen for a reason you just have to believe," says FOCUZ. While looking for a new home to record he then connected with NYC producer / engineer JOE HERNANDEZ. Together they created the single and video for ROLLER. This was exactly the content that FOCUZ needed. The video began to grow on its own on YOUTUBE and even though it only got 15k views it caught the attention of NYC Producer and Label Owner OSCAR SANCHEZ, who then signed FOCUZ to AFFLUENT RECORDS starter program THE NEXT BEST.
"FOCUZ is an amazing artist that makes you rewind and listen. He is a hardworking artist who deserves his spotlight. The AFFLUENT RECORDS "NEXT BEST" program allows artist to acquire major digital distribution and some starter label services to work their project. It is a selective program where artists can evolve thru artist development and brand management. Here they purchase and acquire the tools they need at selective prices. Thus working together on the creation and execution of the project with the artist on hand, it's a beautiful thing to manifest an idea into a reality, says Sanchez."
Check out for "ROLLER" to be remastered and distributed to all top digital outlets. The new single and album will be released SPRING 2018 on INNOVATIVE / AFFLUENT / ORCHARD / SONY.


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