Music Industry News Network [12-17-2017]
Deezer Launches In Japan With First Ever HiFi Audio Offering
Deezer, the world's most diverse, dynamic and personal music streaming service, is further expanding its international footprint through its launch into the Japanese market. Working in partnership with Onkyo Pioneer and Yamaha, renowned global leaders in HiFi speakers and equipment, Deezer will be the first global music streaming platform to offer lossless CD quality audio, into what is the world's second biggest music market.
Rolling out from December onwards, serious audiophiles will be able to stream 16-bit FLAC CD quality on Yamaha and Onkyo & Pioneer connected speakers and amplifiers, in addition to having access to Deezer Premium+ benefits and to Deezer Flow, a personal soundtrack that combines smart data and editorial recommendations to play a nonstop stream of music that appeals to the tastes of each music fan.
"With Japan as the music market leader in Asia, in addition to its heavy focus on artists, design excellence and technology innovation, it is an honour to be working with Onkyo & Pioneer and Yamaha - both hugely progressive brands in the technology world - to bring fans even closer to their favorite songs and artists.
As one of the early pioneers of streaming, we are excited to be in a position where we have the support of our partners and also of the labels, in taking the Japanese music industry in a direction that is ultimately better for all parties - fans, artists, labels, management companies and Deezer. By making Deezer HiFi accessible to music lovers across the region, we will not only be able to deliver a fully immersive listening experience to customers but, together, we will be writing a brand new chapter in the Japanese music scene," said Henrik Karlberg, Deezer CEO Asia.
"We are honored that our MusicCast products - the most promising multi-room audio systems which deliver CD quality sound to audio fans and enthusiasts - are being supported in Japan by global music streaming service Deezer. MusicCast is Yamaha's optimal wireless musical solution, which allows you to share music through a variety of devices, from wireless speakers, to sound bars, to AV receivers, to Hi-Fi receivers. We at Yamaha know everything about music - from the instant it is created to when it reaches the ears of listeners. As a business we remain focused on continuing to provide audio fans worldwide with thrilling experiences based on reliable quality, innovative technologies and unique sensibilities, gained through a long history in this industry" said Naoki Noguchi, Consumer Electronics Division Manager Yamaha Music Japan Co., Ltd."
Added Ken Araki, President of Marketing for Onkyo & Pioneer, Japan: "Onkyo & Pioneer has been prioritizing quality of sound and music through our Hi-Res capable line up of audio devices. Japanese music fans love quality audio, so Deezer HiFi is a perfect match for this market and we are confident that our partnership will offer a completely new music experience for our customers."
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