Music Industry News Network [12-09-2017]
Native American Rock Band SIHASIN Gets Naughty In Hyundai’s New Holiday Sales Ad Campaign
Los Angeles, CA - Car company Hyundai just released a new ad campaign for their annual Holidays Sales Event, which features a supercharged punk rock version of the Christmas classic “Winter Wonderland” recorded by multi-award winning Native American rock outfit Sihasin. The ad cleverly contrasts Sihasin’s “Naughty” version with a “Nice” big jazz band version of the same song recorded by vocal legend Tony Bennett to show the versatility of Hyundai’s sedans and SUVs.
Watch the 30 second spot here: https://www.youtube.com/watch?v=ddFmi4hBYsg
The band comments, “Hyundai automobiles contacted Sihasin about using ‘Winter Wonderland’ and we worked hand in hand with Cleopatra Records to make this project happen. Little did we all know that it would be a collaboration with Tony Bennett! We are excited to further open the doors for Native American artists.”
Sihasin’s version of “Winter Wonderland” was originally recorded and released on the 2015 compilation album Punk Rock Christmas from Cleopatra Records, which also featured such well known acts as Iggy Pop, The Suicide Machines, Unwritten Law, Reel Big Fish, Smash Mouth and more! Sihasin were also recently named one of the “10 Exciting Native American and Canadian First Nations Artists” by Flypaper, the digital magazine of on-line music institute Soundfly. The band hails from the Navajo reservation of Arizona and consists of siblings Jeneda and Clayson Benally. Sihasin’s new album Fight Like A Woman will be released next year on April 22nd.
Buy Punk Rock Halloween on CD: https://www.amazon.com/Punk-Rock-Christmas-Various-Artists/dp/B0155PJKOG
Digital Download: https://itunes.apple.com/us/album/punk-rock-christmas/1043215227
Glass Onyon PR
CLEOPATRA RECORDS, Inc.
11041 Santa Monica Blvd #703
Los Angeles CA 90025
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