Music Industry News Network [11-22-2017]
OJ's Beat Factory Releases New Album 'The Original Beat Collection, Vol. 2'
The composer and producer of back beats known as OJ's Beat Factory has released his latest LP album, “The Original Beat Collection, Vol. 2.” The LP contains no fewer than 14 original OJ's Beat Factory tracks for an approximate total listening time of 120 minutes. Like the rest of the ever-expanding OJBF repertoire, it has been proudly published on the Yea Boi Productions independent record label without the direction of the corporate music industry. Varied, ingenious, and bringing the old-school sound into the 21st century with unique, cutting-edge innovations, “The Original Beat Collection, Vol. 2” is the newest reason for fans of hip hop to pay attention to this beat alchemist from Chicago.
OJ's Beat Factory is OJ Sexton. OJ cites as main artistic influences legends such as Prince, Stevie Wonder, David Bowie, Michael Jackson, and Paul Hardcastle, as well as contemporary titans like Khaled, Metro Boomin', DJ Mustard, and Kanye West. Fans of 808s and 909s will not be disappointed. OJ has described his inimitable blended style as New Groove music, a category all his own.
“New groove is a blend of just about everything!” writes OJ. “Honestly there's no other real way to explain it in words. New groove combines genres that otherwise wouldn't be caught dead on the same album while being able to form it in a way that attracts mainstream appeal.”
This makes music from OJ's Beat Factory attractive to music listeners of every genre. It also makes his music useful for an array of purposes, such as back beats for radio, film, or even video gaming.
Speaking of his new album, OJ Sexton writes, “This album is the second issue of my best beats from the past. I've been through so much in life, and all of those stories come out in my music (even though this LP is nothing more than the tip of the iceberg).”
This iceberg's tip narrates in uncompromising terms the true emotions of a digital artist with a vinyl soul and a rhythmic mind. Two tracks have particular significance:
“Unapologetic” is OJ's first track to be submitted to Internet radio. A pop song mixed with elements of rock, trap, synthwave, and disco, it was composed with Rihanna in mind. Also, “Buck Wild (In the Hood)” has been called “a monster cut that's begging for vocals or a soundtrack feature.”
“By listening to this album and my previous releases,” says OJ, “you'll not only learn my story but possibly find the soundtrack to yours. There's a song of mine for everyone, and, with this album, I want to create something anyone can enjoy anytime. Just love God, love yourself, love one another, and love music.”
OJ Sexton makes one final, crucial note, however:
“I would also like to mention that today is my mom's birthday and this record is, in addition to a second collection of beats from the past, a birthday gift to her.”
Happy birthday, Cynthia!
“The Original Beat Collection, Vol. 2” from OJ's Beat Factory is available from over 600 quality digital music stores online worldwide beginning 21 November 2017. Get in early, fans of groove everywhere.
(Tracks 6-11 are available with the deluxe version only and include special remixes of some of Beat Factory's most popular tracks in Chicago).
Lead Press Release Writer
“The Original Beat Collection, Vol. 2” from OJ's Beat Factory –
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