Music Industry News Network [11-01-2017]
Miami Dolphins Become First North American And NFL Team Partner For Deezer, Launching Official Music Channel
Deezer, the world's most diverse, dynamic and personal global music streaming company, has announced a new strategic partnership as the official music partner of the Miami Dolphins.
The partnership will give Miami Dolphins fans access to a channel dedicated entirely to their favorite team, containing the official playlists of the Miami Dolphins team, the Miami Dolphins Cheerleaders and mascot T.D. For those fans wondering how Miami Dolphins players get fired up each week, the channel also will feature Game Day and Warm-Up playlists.
Dolphins fans also will be able to enter sweepstakes during the season to win VIP experiences at Hard Rock Stadium, along with Deezer Premium+ accounts, which offer access to unlimited music from the world's most diverse music catalogue.
Deezer Premium+ features include:
* Deezer Flow: a personal soundtrack of favorite music mixed with new recommendations in one infinite stream
* Access to more than 43 million tracks and music that represents the best of the Miami Dolphins, including top hits and songs that help players get in their pregame flow
* Access to 40,000+ pieces of audio content including podcasts, audiobooks and sports commentary
"The Miami Dolphins are a truly iconic brand that has international appeal," Deezer North America VP Jorge Rincon said. "We selected the Dolphins as our first foray into the North American sports scene as they are steeped in tradition. This partnership allows Deezer to celebrate the players, cheerleaders, mascot and fans that are the fabric of this hugely popular NFL team."
"We're honored to be the first North American professional sports team to partner with such an innovative global brand, giving our fans deeper access and a personalized experience through Deezer Flow," Miami Dolphins Senior Vice President & Chief Commercial Officer Todd Kline said. "This Dolphins channel gives our fans direct access to the players' favorite music - be it what they listen to off the field or in getting pumped for a game."
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