Music Industry News Network [10-25-2017]
North Easton Named Batson Guitars Rising Star
Singer-songwriter North Easton is the first Batson Supports Rising Stars artist
For Immediate Release: October 25, 2017 (Ontario, Canada); Cory Batson, president of Batson Guitar Company, has announced a new program called Batson Supports Rising Stars. It’s designed to help up and coming artists who play the new Batson guitars gain exposure for both themselves and the brand. The first artist to be signed by the company is Canadian singer-songwriter, North Easton.
“North is an incredible artist, songwriter, guitar player, and entertainer, and brings a wonderful energy to the brand. It’s a match made in heaven,” said Batson. “Look for his new songs, videos and live events to start appearing on our social media channels soon.” Easton will be touring in Australia during the month of November, and the company intends to be posting live concert feeds from several of his concerts.
Easton is an accomplished performer and award-winning Canadian songwriter with an aptitude for writing evocative, thought-provoking lyrics and melodies. This, coupled with his powerful, heartfelt vocals, delivers a unique listening and visual experience. His first solo album One of the Lucky Ones was released in October, 2016 followed by the successful single, “Change.”
As a multiple award winning songwriter, Easton is a dedicated participant and contributor to the future of the songwriting community as Ottawa Coordinator for the Songwriter’s Association of Canada (SAC), a founding member and one of 8 prominent songwriters in The Collabor8tors, a Canadian song-writing initiative, and Ottawa Curator for The Acoustic Guitar Project, a global song-writing initiative. Easton’s songs have been featured in independent films and placed in US syndicated television.
North Easton Website: https://www.northeaston.ca/
About Batson Guitars:
For 20 years, Batson Guitars has been known for its uniquely designed and engineered handmade guitars. Their new Generation 2 line of Batson acoustics, hand-assembled in Korea, is now being released to the retail world and feature side sound ports, solid tops, backs, and sides, unique tailpiece-bridge systems, cantilevered fretboards, and armrest bevels. There are three Grand Concert size models including the Troubadour, designed for performing artists, the Americana, a songwriter model and the Gypsy, designed for finger-style players.
All Generation 2 models come with a super-thin gloss finish, designed to support increased soundboard movement and resonance. The new Batson Acoustics retail from $2,399 to $2,499 and are presently available at special introductory prices from $1,699 to $1,799.
For more information on the New Batson Acoustics, visit http://batsonguitars.com.
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