Music Industry News Network [07-24-2017]

China's Hottest Premium Earphone And Lifestyle Brand To Take On The United States Market


A massive international cult following, celebrity flare and superior sound performance is set to invade the United States through the PeaceMinusOne (PMO) premium earbud and lifestyle brand. As the most trendy and prestigious earphone brand across China and Korea, known for artistic design flare and HiFi audio quality that surpasses that of the industry's most well-known names, PMO is beginning to lay the foundation for a full stateside push.

The PMO brand is extremely popular across the Chinese and Korean landscape, with A-List actors, music superstars, fashion icons and other celebrities reinforcing the brand's power in the region.

Music megastar, record producer, singer-songwriter, rapper and fashion icon, G-Dragon, is driving PMO from all angles: Design, marketing, product development and more. With signature design influences like PMO's 'hairband,' the international sensation has also been instrumental in refining sound quality for all of the brand's products.

G-Dragon's work with the Chanel brand, support from other global pop stars like Justin Bieber and his efforts to push the boundaries around gender fashion norms have indirectly contributed to the rise of the PMO brand and popularity of its earphones.


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