Music Industry News Network [04-17-2017]

Warner Music Latina And Natcom Global Strike Deal To Produce And Distribute Video Online


Warner Music Latina and Natcom Global have entered an agreement to collaborate on the production and distribution of online video.

Warner Music Latina and its artists will share in the advertising revenue generated by the video on third-party platforms.

The content will be regionally focused, with Latin American and US Latin artists, as well as international performers visiting the region. Videos will be made available in English, Portuguese and Spanish. They will feature exclusive artist interviews, red carpet events and behind the scenes footage.

The video will be distributed through Natcom's Vidweb platform to online publishers. It will also be made available on Warner Music social media channels and Natcom's FYINews Channel, which is aimed at 19-35 year olds and distributed through partners including telecommunications companies.

Alfonso Perez-Soto, Senior Vice President, Business Development, Emerging Markets and Latin America, WMG, says: "This is an innovative partnership that harnesses our artist access and Natcom's production capabilities to bring great new video content to music fans across the Americas directly and through third-party publishers."

Robert J. Rodriguez, Natcom's CEO, adds: "We are thrilled to partner with one of the top music companies in the world. We look forward to building on our digital-first video expertise and providing third-party publishers compelling content with enhanced monetization options through our proprietary video player distribution capabilities."


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