Music Industry News Network [11-19-2012]
The Recording Academy Producers & Engineers Wing Partners With UK-Based Music Producers Guild (MPG) To Advance The Crediting Process For Digital Media
Two Organizations Join Forces to "Give Fans The Credit"
The Recording Academy® (www.grammy.com) recently launched "Give Fans The Credit" (www.givefansthecredit.com) — a new campaign that will help enhance fans' discovery of new music by ensuring that all music creators are credited for their work on digitally released recordings. Now, The Academy's Producers & Engineers Wing® is teaming with its UK-based counterpart, the Music Producers Guild (MPG), which has for several years lobbied its own initiative, "Credit Where Credit Is Due," to combine resources to find solutions to this serious industry problem.
Songwriters, non-featured performers, producers, and engineers make significant contributions to recordings, but as liner notes are becoming less common, these creators rarely receive credit on digital music devices. Currently, the only credits consumers are generally able to see are the song title, album and artist. Music fans should also have access to additional information: the songwriter who composed the work, the producers and engineers who shaped the sound, and the musicians who brought the song to life.
The "Give Fans The Credit" campaign addresses these issue on several fronts. First, music fans who want information about their favorite tracks can sign the petition at www.givefansthecredit.com. Second, the campaign ambassadors and other leaders at The Recording Academy will begin a series of discussions with digital music services to brainstorm ways to deliver more robust crediting information on digital music platforms. At the same time, the P&E Wing will continue its efforts toward technical solutions that will ensure accurate data is contained within the music files. The partnership with MPG strengthens all of these efforts moving forward.
Maureen Droney, Senior Executive Director of the P&E Wing, stated, "The P&E Wing is pleased to join forces with our colleagues in the UK at the MPG to gain attention and look for solutions to the growing international problem of lack of crediting for recording professionals. Our goal now is for the P&E Wing and the MPG to work together to move this initiative forward. Looking ahead, we intend to keep our organizations in closer touch on this issue as we enlist artists, other music professionals and the overall public to help with this initiative, and the P&E Wing is stepping up its discussions with digital music delivery services regarding technical solutions to this problem."
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, "like" The GRAMMYs on Facebook, and join The GRAMMYs' social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.
Currently more than 6,000 professionals comprise The Recording Academy Producers & Engineers Wing, which was established for producers, engineers, remixers, manufacturers, technologists, and other related creative and technical professionals in the recording field. This organized voice for the recording community addresses issues that affect the craft of recorded music, including the development and implementation of new technologies, technical guidelines and recommendations, and archiving and preservation initiatives. For more information, please visit www.producersandengineers.com.
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