Music Industry News Network [11-07-2010]

JYJ Billboard Release Of The Week Content Helps To Sell Out Billboard Magazine In 24 Hours And Set New Traffic Records On Billboard.com

MI2N www.mi2n.com

JYJ, which features three main members from arguably the biggest selling male vocal group in Asia "TVXQ" teamed up with A-list U.S. producers Kanye West and Rodney Jerkins for their global album debut "The Beginning." The album was the Billboard Release of the Week last week, which included a JYJ cover wrap on and JYJ special feature content in Billboard magazine as well as full song streaming of tracks from "The Beginning" on Billboard.com.

"Billboard's Release of the Week is a unique promotional program that generates excitement for new albums with industry influencers and millions of passionate music fans through the brand's platforms in print and online," says Lisa Ryan Howard, Publisher, Billboard. "We were thrilled to work with JYJ, Warner Korea and Warner Music Asia Pacific to introduce this program to an international audience, increase the band's presence in the United States and all over the world, provide fans with special Billboard content on JYJ's global debut and drive sales for the album."

JYJ's "The Beginning" is the first album from an international band to be featured as a Billboard Release of Week, and the program was a tremendous success. JYJ's cover wrap on Billboard helped the magazine to sell out in 24 hours, and the special feature content and full song streaming of tracks from the "The Beginning" on Billboard.com contributed to the site's highest traffic day ever.

The title of the album is synonymous with their journey to date and marks a first for the group to release an English language album.
JYJ has an enormous fan base worldwide and "TVXQ" made it to the Guinness Book Records in 2008 and 2009 for having the World's Largest Official Fan Club at over 800,000 members in Seoul alone and being The Most Photographed Celebrities in the World shot an estimated 500 million times in magazines, albums jackets, and commercials from the time of their debut in 2003 to May 19 2009 with their former group.

The first single off the album "Ayyy Girl" is produced by Kanye West who lends his vocals to the song. It also features the maestro of spoken word, Malik "The Poet" Yusef. It's a song that depicts the quest of seeking that perfect girl but when you find her, things are never quite as perfect as you envision it to be.

Besides the catchy first single by Kanye West, "The Beginning" also sees original compositions by top music producer Rodney "Darkchild" Jerkins. The two tracks are "Empty" and "Be My Girl."

"We have faced many challenges in these recent months but are glad to complete an album which the boys are extremely proud of. 'The Beginning' is a product of their blood, sweat and tears, and they hope fans will see the efforts that went into making this excellent album. As a partaker in their journey, I am so proud of them at this moment for what they have achieved, " says Mr. Baek Chang Ju, the trio's manager and CEO of C-JeS Entertainment.

The first single "Ayyy Girl" was just be made available via iTunes for download on the 19th of Oct., and the album will be released in the US on Nov. 18.

U.S. Tour Dates:

City Venue Date
Hawaii Neal S. Blaisdell Center 10th November
New York Hammerstein 12th November
Las Vegas Performing Arts Hall in Planet Hollywood 14th November
Los Angeles The Galen Center in U.S.C 19th November

Source: http://www.mi2n.com/press.php3?press_nb=135748

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