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New Original Ringtones By Mariah Carey, Mary J. Blige And The All-American Rejects Now Available Exclusively Through The Pepsi Cool Tones & Motorola Phones Promotion
Cell phone rings will never be the same, thanks to the Pepsi Cool Tones & Motorola Phones promotion. For the first time ever in a large-scale national promotion, music fans can download* new ringtones written and recorded by today's top artists specifically for the ringtone format, a length of 40 seconds or less. Pepsi and Motorola are teaming up to offer access to an unprecedented 150 original music and voice ringtones by Grammy Award-winning artists and producers. Mariah Carey, Mary J. Blige, The All-American Rejects and renowned producers Scott Storch and Luny Tunes are a few of the artists who have produced new ringtones that will only be available through the Pepsi Cool Tones & Motorola Phones promotion. The Pepsi Cool Tones and Motorola Phones Promotion Pepsi could award more than 260 million ringtones. There will be approximately 800 million Pepsi packages participating in the Pepsi Cool Tones & Motorola Phones promotion. One in three codes found under the caps of the Pepsi products will be good for a ringtone at pepsismash.com . Yahoo!, the exclusive online partner of the Pepsi Cool Tones & Motorola Phones promotion, developed and is powering the program site, www.pepsismash.com . Here's how the Pepsi Cool Tones & Motorola Phones sweepstakes works: * Look for a unique code printed under the cap of specially-marked Pepsi products: Pepsi, Diet Pepsi, Mountain Dew, Diet Mountain Dew, Sierra Mist and Sierra Mist Free. * Enter the code online at www.pepsismash.com to learn instantly if you will receive a ringtone. * Select a ringtone from a catalog of more than 150 selections located on a custom ringtone store built on the recently launched Yahoo! Tones destination, where consumers can find the latest ringtones, games, wallpapers and more to personalize their mobile phones. * Each Pepsi Cool Tones & Motorola Phones code is automatically entered into a sweepstakes for a chance to win a Motorola RAZR, Motorola SLVR or Motorola ROKR phone. More than 12,000 phones will be awarded during the promotion. Ringtones Music Videos on Yahoo! Music In support of the promotion, Pepsi and Yahoo! developed the idea to create one of the first full-length music videos ever produced specifically for ringtones. Mary J. Blige and The All-American Rejects star in two separate videos that feature the original ringtones they wrote and recorded exclusively for the Pepsi Cool Tones & Motorola Phones promotion. The music videos, which include a medley of several of the artists' ringtones, will premiere exclusively on Yahoo! Music at smash.yahoo.com. Blige's video is currently featured on the site and The All-American Rejects' video will be up later this month. In addition, Yahoo! is promoting the sweepstakes on their Front Page and across the Yahoo! Properties, including, Yahoo! Music, Yahoo! Games, Yahoo! Mobile and Yahoo! Mail. Mariah Carey Television Commercial A television commercial starring Mariah Carey for the Pepsi Cool Tones & Motorola Phones promotion begins airing nationwide. Set in a trendy restaurant, Carey dramatically appears singing her new ringtone, "Time of Your Life," when a man's phone rings. Carey's performance literally brings down the house. The commercial was directed by Paul Hunter, who has won several awards for directing music videos and commercials, and produced by BBDO, New York, Pepsi's longtime agency. Radio and internet advertising will also run the length of the promotion from May 15 through August 6. Motorola StudioMoto Mobile Tour In order to bring the promotion to life for consumers, Motorola and Pepsi will hit the road with the Motorola StudioMoto Mobile Tour, a 12-week mobile music experience that allows consumers to "Live Their Music" at beaches, festivals and more. The mobile music studio will have interactive displays that allow visitors to create music, content and messages for their mobile phone. Or they can stop by the VIP lounge to enjoy cool, refreshing Pepsi products before visiting the DJ stage and logging onto www.pepsismash.com , to enter for a chance to win a ringtone, phones and more! "Ringtones are a great form of expression and we're giving fans the chance to win original music created specifically for this format," said Ralph Santana, VP of marketplace initiative development for Pepsi-Cola North America. "We've been fortunate to work with very talented artists and to collaborate with Motorola and Yahoo!, invaluable partners who have truly helped bring this groundbreaking promotion to life." "As a company dedicated to delivering self-expression through innovation and design, we are thrilled to team up with Pepsi-Cola North America and Yahoo to create an unprecedented entertainment experience for consumers," said Kathleen Finato, senior director of marketing for Motorola's North America personal devices. "By offering consumers interactive environments dedicated to creating music, content and messages for true mobile phone personalization, this revolutionary promotion takes self-expression to the next level." "These are new ringtones and ringtones videos from top artists that consumers won't be able to find anywhere else," said Dave Goldberg, Head of Yahoo! Music. "We are bringing together the power of Pepsi, Motorola and Yahoo! to give a voracious audience of fans the hottest content they want from the biggest acts in music." Pepsi has a long history in music, having featured the biggest recording artists and a diverse range of chart-topping songs in marketing campaigns, concerts and commercials. Recent associations have included superstars Kanye West, Beyoncé, Gwen Stefani and Green Day. West and Stefani headlined the 2005 Pepsi Smash concerts. Las Vegas-based MEGA, INC., Pepsi's music marketing agency, facilitated the partnership with the musical artists. Tracy Locke is Pepsi's promotional agency of record and they developed promotional concepts.
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