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Public Enemy Mobile Content Available Across Europe From Echovox
Echovox, a global managed mobile service delivery platform (MSDP) provider, today announced a European licensing deal with m-Qube (www.m-qube.com), to distribute mobile content from hip-hop music giants, Public Enemy. New material from the band will be available as ringtones and wallpapers via Echovox’s m-Boost (www.m-boost.com) platform. Public Enemy is one of the only rap acts to span two decades and has a huge fan base across the US, Europe and Asia. This new content deal with Echovox extends the Public Enemy brand into the mobile industry across Europe. With a reputation for innovative marketing, Public Enemy is now championing the convergence of the music and mobile industries. Public Enemy mobile content will be available via Echovox’s m-Boost portal through a partnership with m-Qube, North America’s leading mobile channel enabler and holder of the exclusive rights to Public Enemy’s mobile content. m-Boost is an affiliate content portal used by website owners looking to extend their existing Internet businesses into the mobile channel, and open up new wireless revenue opportunities. The addition of high-quality, edgy content from acts like Public Enemy is broadening the attraction of mobile content, helping website owners reach a wider audience by providing covetable, fresh content. Go to www.bizmobil.com to see an affiliate site using Public Enemy content. TV, magazine or fan websites can get access to the Public Enemy content by registering with m-Boost. With m-Boost it takes just 10 minutes to set up a mobile ‘storefront’ that integrates with any existing web interface, and to start selling mobile content. Once registered, it is easy to select Public Enemy content and design the look and feel of the mobile storefront to suit the specific audience. For example, sites can feature only hip-hop content or promote a particular artist’s material from the latest album on the front page. It is free to put the content on websites and affiliates earn revenues for each ringtone or wallpaper download sold. David Marcus, CEO and Founder of Echovox said: “According to Informa , the ringtone industry will be worth around £3.85bn by 2010. The signing of Public Enemy illustrates a growing interest from the music industry in tapping into mobile content revenues. With politically active, credible, established acts like Public Enemy now coming into the market, this is no longer a youth focused industry, it is now reaching a wider demographic. To ensure m-Boost establishes itself as a provider of the broadest range of covetable content, we will continue to sign additional content deals and are currently in discussions with a number of other well-known companies.” m-Boost already boasts an extensive catalogue of premium content. Approximately 200 ringtones are added every week to the existing library of 17,000 Mono, Poly, Realtones and Mastertones, 8,000 logos and 300 new branded games. Content can be adapted according to the geography of the partner, theme of its website and its customer base. On an ongoing basis, m-Boost provides affiliates with a sophisticated set of tracking and reporting tools that help affiliates evaluate the success of their mobile content services and gauge the needs of their audiences.
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