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VIDEO GAME AND MUSIC PROFESSIONALS LAUNCH NEW DIGITAL RECORD LABEL
Initial Label Focus on Rock and Pop Artists VAN NUYS, Calif. – October 31, 2005 – Newly formed Shelter From the Storm Records develops, markets and distributes new music artists and will commence formal operations with the launch of Julia Jane (www.juliajanemusic.com) on November 1st. Julia is a 20 year old Acoustic Rock singer-songwriter from Southern California. The company plans to launch several new artists over the next six months – including Los Angeles cult classic rockers Bluebeard (www.bluebeardmusic.com), and a new female contemporary country music sensation. Music downloads are available for released artists at iTunes, MSN, Sony Connect, Napster, Rhapsody, Starbucks Hear Music and most other legal internet destinations, including the college campus music resource Ruckus. “At Shelter, we develop artists – not just marketing plans. In the music business, the new world order all begins and ends with the talent. Marketing and Promotion are a means to an end with the artist taking a very active role in the process.” Shelter CEO Vincent Bitetti said. “We intend to build our artists via internet singles and EPs and launch full length LPs after demand creation.” He continued, ‘’Although very encouraged by the three-fold increase in music downloads this year, we are talking to potential brick and mortar domestic and international distribution partners now as we expect to ship our first physical product in Q1 2006. We anticipate finalizing these deals at MIDEM in January” The company’s business model includes exclusive publishing and management agreements as appropriate for the artist. The company is also working on various mobile initiatives to promote and sell music, and intends to leverage its video game experience and contacts to benefit its artists in future video games. About Shelter From the Storm Records Started in April 2005, Shelter is an operating business unit of Sanctuary Entertainment, Inc., (not affiliated with The Sanctuary Group) which includes a record company and publishing unit, recording studio facility and video game division (Thumb Candy). The company is focused on broadband (including PC and mobile devices) content development, deployment and sales. The company was founded by music producer Barry Fasman and video game executive Vincent Bitetti. Fasman has many hit records among his credits (including a producer of the year award in the United Kingdom) and Bitetti has been in the video game space since 1991 (having brought Dreamwork’s Shrek to interactive consoles in 2001 for TDK). The management team consists of video game and music professionals including VP of Shelter Operations JP Fillet (former Polygram Europe and TDK Mediactive executive) and Shelter Director of Technology and Studio Operations, Vincent Thomas-Penny. The team is well-versed in technological trends, pop culture, brand marketing and practical operational issues. Please visit www.shelterfromthestormrecords.com for more information regarding the company and its offerings. © 2005 Sanctuary Entertainment, Inc. All Rights Reserved. Shelter From the Storm Records and the Shelter From the Storm logo are trademarks or registered trademarks of Sanctuary Entertainment, Inc. All other trademarks and registered trademarks are the property of their respective owners. # # #
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