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Gr8pop Engages Marketing Director On A Mission
Former Warner Director Phil Knox-Roberts Loads Guns for Gr8pop Monday, January 9, 2006 Music marketing guru Phil Knox-Roberts will take the reigns of newly formed Scottish label Gr8pop, the board of directors voted unanimously Monday morning. The Scottish label recently signed a million pound deal for artist/composer Indiana Gregg’s debut album “Something like me” in August, 2005. Knox-Roberts will head 10-strong team of A-list PR, radio and TV pluggers through the musical trenches gearing up for the late February release of “Something like me”. “I’m very excited to drive this new challenge forward with Gr8pop,” says Knox-Roberts, “they have surpassed all my expectations on many levels so far.” Knox-Roberts is in no way a newcomer to this business of Music. The former Warner’s Director of Marketing has been responsible for the likes of Madonna, REM, Green Day, Red Hot Chilli Peppers, Eric Clapton, Prince, Neil Young and Chris Isaak to name a few. Gr8pop’s first artist, Indiana Gregg, currently wooing audiences on her Coffee House Tour of the UK, has drawn an enormous amount of attention from the public in recent weeks. “The quality of album and quality of artist is what you will come to expect from Gr8pop in the future,” says Knox-Roberts, “Be assured, we’re on a mission.”
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