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11-30-2005

“You Ought To Be With Al Green” Online

Email: robert@onlinepromotionsgroup.com
Website: http://www.hollywoodprize.com/Contests/2005/AlGreenSweeps.php

MEMPHIS – In an effort to promote THE IMMORTAL SOUL of AL GREEN by legendary R&B / soul singer Al Green to a more diversified market mix, Hi Records has announced the launch of AlGreenContest.com.

From now until Christmas, the new site will be running a sweepstakes contest whereby one Grand Prize winner, chosen at random, will receive a copy of the new 4-CD box set distributed by Hi Records/The Right Stuff. Five consolation winners will be given their choice of one Al Green CD from those being offered on the Hi Records.com website.

Hi Records has hired New York-based interactive agency Online Promotions Group to handle the data hosting, online marketing and fulfillment for the giveaway. The sweepstakes will be powered by HollywoodPrize.com, an online sweepstakes contest portal for entertainment brand promotions.

”HiRecords.com has been a hot site among our regular fans for years. They know they get the best prices buying online directly from the label,” says Jud Phillips, marketing consultant for Hi Records. “What we want to do with Online Promotions Group is grow our market in a younger demographic mix where entertainment enthusiasts, not just music fans, can discover our timeless Hi masters. HollywoodPrize.com has the best plan we could find for developing exciting cross-promotional activities that will enable us to achieve our goal and fans to have fun at the same time.”

“We are thrilled to be working with the great folks at Hi Records on this effort and an artist who has practically become a brand in soul music like Al Green,” says Rob Salerno, agency head of Online Promotions Group.

Hi Records plans to promote several other artists through online marketing promotion initiatives in the coming year including Ann Peebles, Ace Cannon, and Bill Black Combo. Hi will also offer contests to coincide with the release of a compilation CD scheduled for release next spring on its Hi Gospel label.

Contact:
Rob Salerno
Online Promotions Group
New York, NY
robert@onlinepromotionsgroup.com
www.hollywoodprize.com
www.onlinepromotionsgroup.com

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