|
|
| HOME | FREE NEWS SUBMISSION | PR DISTRIBUTION | PR COPYWRITING | GIFT CERTIFICATES | RSS FEEDS | TESTIMONIALS | CONTACT | ||
 |
Sections:
Band |
Business |
Career |
Events |
Label |
Music Releases |
Radio |
Tech |
Video |
Web Events
|  |
| Advertise | Artist Development | Submit Video | MusicDish e-Journal | MusicDish Network | Urban Music News Network | ||
|
| ||
Public Enemy And M-Qube Partner To Leverage Mobile For Album Launch
Continuing a tradition of trailblazing, Hip Hop legend Public Enemy has taken on a new way to share its music with the masses. Partnering with Boston-based m-Qube, the group and its own label, SLAMJamz Records, is leaning heavily on the mobile channel to break New Whirl Odor, their first studio album in six years. In 1999, after releasing There's a Poison Goin On, leader Chuck D announced that Public Enemy would take a new approach to making and delivering music. Poison was one of the very first - and successful - dips into the online world, and was ultimately licensed across the world in over 20 countries and five world labels. Today, with New Whirl Odor, the new frontier is mobile, and Public Enemy is leading the revolution again. "As an independent label, we are always looking for ways to expand our distribution network," said Public Enemy frontman Chuck D. "Mobile is happening in a big way, and we are thrilled to be using it to reach our fans--wherever they are." A package of exclusive mobile offerings is available immediately for download including polytones, mastertones, full tracks and wallpapers. m-Qube will manage worldwide distribution of the mobile content, releasing Public Enemy to their massive distribution network of wireless carries and content aggregators. m-Qube will also build Web and WAP Storefronts as extensions to Public Enemy's existing Web site, www.publicenemy.com. "We first entered the mobile technology arena back in 2002 when Chuck D created a series of voicetones," says Public Enemy's manager Walter Leaphart. "Our expanded use of the mobile channel represents a natural progression in these efforts. Public Enemy has always been leader in music and new technology, and this is the latest phase of their multi-faceted campaign that will continue to build in the coming months." "We are thrilled to leverage our technology and distribution network to help innovative entertainers like Public Enemy use mobile to reach their audiences," said Jon Bukosky, m-Qube's VP of Worldwide Content & Los Angeles Operations. "Mobile is a critical channel for musicians -- especially if they are interested in targeting the youth market -- and we are pleased to have been selected by Public Enemy to make this happen."
|
|
Follow/Friend Mi2N:
Order an Mi2N Music PR package for an opportunity to submit a song for FREE to one of the hundreds of industry opportunities available through Music Xray
|
|||||||||||||||||||||||||||||||||||||||||||||||||
|
| ||||
| HOME | FREE NEWS SUBMISSION | PR DISTRIBUTION | PR COPYWRITING | GIFT CERTIFICATES | RSS FEEDS | TESTIMONIALS | CONTACT | ||||
|
|
Sections:
Band |
Business |
Career |
Events |
Label |
Music Releases |
Radio |
Tech |
Video |
Web Events
| |
||
| Advertise | Artist Development | Submit Video | MusicDish e-Journal | MusicDish Network | Urban Music News Network | ||||
| ||||