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Midem 40th Celebrations Start With 40midem.com
MIDEM, the World's Music Market (Cannes, January 22-26, 2006), launches the first initiative designed to celebrate its forthcoming 40th anniversary edition. 40midem.com is a monthly web magazine whose first issue goes live. Until January 2006, it will trace the histories of music and MIDEM with exclusive articles, anecdotes and photos. Articles include interviews with artists such as Marc Cerrone; and in the dynamic photo gallery, selected photos are accompanied by special musical extracts. 40midem.com also offers visitors many opportunities to contribute to its content. They are strongly encouraged to share their fondest memories of the world's music market for the monthly "My magic MIDEM moment" page, and to take part in innovative interactive features. The first of these, for example, asks visitors to submit a list of their all-time favourite songs of the past 40 years. All those who submit their lists to 40midem.com's interactive features will be entered into a prize draw to win 3 iPods and 3 pairs of tickets to the 2006 NRJ Music Awards. Says MIDEM Director Dominique Leguern : "MIDEM would not be what it is without its loyal clients. We wanted our participants to be directly involved in the celebrations and the website enables them to do this. But 40midem.com is also a showcase of the history of music which we hope even those outside the music industry will find interesting and entertaining. This is why we warmly invite everyone to contribute to the site's content and make this online magazine theirs."
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