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Cingular Sounds Just Got A Little Bit Hipper And A Whole Lot Bigger With Exclusive Missy Elliott Collection
Cingular Wireless, Warner Music Group and Atlantic Music Group announced that Missy Elliott has joined the Cingular Sounds family of artists, providing 26 chart-topping tracks to be available as exclusive 30-second ringtones to Cingular customers. The Missy Elliott collection, coined "Missy Tones," is a perfect addition to the Cingular Sounds program as it represents the latest and greatest titles from one of music's most innovative and influential female superstars. "The addition of Missy Elliott, the best-selling female rap artist of all- time, marks the introduction of the largest collection of music content into the Cingular Sounds program," said John Burbank, vice president of marketing, Cingular Wireless. "Cingular Sounds continues to set the stage for us to introduce and, in this case, re-introduce our wireless customers to some of the hottest music content available today." "Warner Music Group is committed to making the mobile space an important place for consumers to connect with our artists," said Michael Nash, Senior Vice President, Digital Strategy and Business Development. "With this agreement, Warner Music Group not only extends our great partnership with Cingular, but, for the first time, makes Missy Elliott master ringtones available to her many fans." "Missy Elliott has always enjoyed a unique bond with her fans, a relationship that will be dramatically enhanced through this exciting new association with Cingular," said Camille Hackney, Vice President of Strategic Marketing, Atlantic Records. "With over two dozen masters spanning her entire career now available in the ringtone world, Missy fans will have an unprecedented ability to customize their wireless phones with their own personal Missy favorites. This is the next evolution in Missy's career as a groundbreaking, forward-thinking artist, and Cingular is the perfect partner." "Mobile technology is quickly becoming a dominant medium for content and it is important to us, at Violator, to keep our clients on the forefront of emerging trends," said Elliott's manager Mona Scott, President of Violator Management. "Cingular presented a very progressive opportunity for us to partner Missy with an industry leader and we are excited to be in business with them."
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