On July 15th, crunk artist Miss Cherry achieved 108,844 downloads of her music video "It's Whatever" on major peer-to-peer networks thanks to a P2P distribution campaign by web music platform The MusicDish Network and entertainment media distributor INTENT Media. The impressive numbers attracted the attention of major file sharing services Morpheus, BearShare and eDonkey that each added the video to their "Featured Content" sections.

peer-to-peer system	Number of downloads
Altnet/Kazaa	32,544
eDonkey	38,401
BearShare	33,477
OffthePeer	4,422
Total Downloads	108,844

"I'm the first to tout the benefits of file sharing for independent artists, but the fact is actual success stories are far and few between," noted MusicDish Network founder Eric de Fontenay.

"This isn't 100,000 people who just viewed her video, but actively downloaded it to their desktop to own, view and share with their friends. On Morpheus alone, between July 28 and August 12, Ms. Cherry's video was viewed over 150,000 times with 19,244 actual downloads. The results prove that a P2P distribution in conjunction with a web marketing campaign can deliver astounding results."

The distribution campaign, launched this summer, placed Miss Cherry's video high in the search results of file sharers seeking similar music through INTENT Media's proprietary technologies. The encoded file includes a description of the "It's Whatever" video and provides detailed tracking of the number of views, downloads, and geographic source.

peer-to-peer system	Nt. America	Asia	Europe	SA
Altnet/Kazaa	56.20%	12.80%	12.40%	18.60%
eDonkey	38.00%	5.00%	47.00%	10.00%
BearShare	76.80%	1.20%	19.60%	2.40%
OffthePeer	96.00%	0.10%	2.18%	1.72%

The P2P distribution was supplemented by MusicDish Network's online marketing campaign combining syndicated marketing, online street teaming, and webradio promotion. As a result, Ms. Cherry was featured on over 140 music-related sites, forums, and webradio stations as well as magazines such as UNSIGNED Music Magazine.

"We're looking forward to launching a P2P marketing/distribution campaigns for Dance artist Gaz Reynolds' video, "Some Forgive," said Eric de Fontenay. "If you consider the number of file sharers and the fact that video accounts for so much of the stuff traded, peer-to-peer could become the MTV of the indie music sector." P2P traffic analysts CacheLogic recently reported that videos accounted for 61.4 percent of all files traded on the four major P2P networks.

For more information on distributing and marketing your music video through peer-to-peer networks, contact network@musicdish.net with a link to your artist/band site as well as video.

The MusicDish Network is a unique web music platform gathering hundreds of music-relates websites and webradio programmers. With member sites in four continents, the network reaches thousands of music fans and professionals around the world, expanding an artists' exposure and directing new fans to their site and retail CD page. http://www.musicdish.net