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'THE PEAVEY REVOLUTION' CHRONICLES MUSIC MOGUL'S STORY
Music: http://www.peavey.com/support/corporate SAN FRANCISCO—The Peavey Revolution is the fascinating story of Hartley Peavey and the company he founded 40 years ago. "I didn’t have any money and couldn’t afford to buy the things I wanted, like a stereo system or a guitar, so I ended up building my own," recalls Hartley Peavey. Peavey’s vision was to build top-quality musical instruments and amplifiers that ordinary musicians like him could afford. Through his ambition, creativity and dogged persistence—and amid personal triumphs and tragedies—he created one of the leading companies in the music and sound industry. Written by Ken Achard and with a foreword by guitar legend Steve Cropper, The Peavey Revolution tells the story of how this Mississippian pursued a dream and developed it into an international music-industry dynasty. One of the most respected innovators in musical instruments and professional sound equipment, Hartley Peavey remains a maverick in the industry. The Peavey Revolution, as told by its colorful founder and many of his associates, shows how Hartley has influenced a generation and innovated "every link in the audio chain"—from the instruments and amplifiers used by music legends to the elaborate sound systems behind Sydney Opera House, London Heathrow Airport and the Las Vegas Strip. It also recounts how this staunchly independent entrepreneur has remained the sole owner and visionary behind Peavey for its entire history, and how his ingenuity and fair-pricing philosophy keeps his company at the forefront of the music products industry. From Hartley’s early years to the company’s 1965 founding to its emergence as a global powerhouse and beyond, The Peavey Revolution: The Gear, The Company & The All-American Success Story is an engaging account of his company, its products and the players who have used them. In 1973, author Ken Achard became one of the first export distributors for Peavey Electronics, and he worked with and for Hartley Peavey for 30 years. A key executive in the Peavey organization, he witnessed the company’s dramatic growth at close range. Achard has contributed to the U.K. publications Guitar and Guitar Buyer, and his books include The Fender Guitar and The History and Development of the American Guitar. OUR TODAY @ www.peavey.com/revolution. A limited number of copies autographed by Hartley Peavey. Available in bookstores nationwide October 3. Backbeat Books publishes books for people who are passionate about music, whether as performers or avid fans. Based in San Francisco, Backbeat Books is an imprint of the Music Player Network, a division of CMP Media LLC. Now celebrating its 40th anniversary as one of the world’s largest manufacturers of musical instruments and professional sound equipment, Peavey® holds more than 130 patents and produces more than 2,000 products distributed throughout the United States and to 136 other countries. Peavey and its MediaMatrix®, Architectural Acoustics®, PVDJ™, Trace Elliot® and Crest Audio® brands and affiliates can be found on concert stages and in more than 3,000 airports, stadiums, theme parks, government buildings and other venues around the world. To find out more, visit www.peavey.com. Watch a Peavey Custom Shop video tour, as shown on the Turner South network, at www.peavey.com/support/corporate.
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