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Sophist Sets Sail In San Diego
HIP-HOP ARTIST REED CALLED THE "ANTI-KANYE WEST"; Summa Cum Laude Emory U. Graduate Extols Benefits of College Education In a fitting arrangement and antidote to what he deems “the current cultural climate of ignorance found in modern urban music,” Queens, NY hip-hop artist REED will entertain industry movers and shakers aboard NARM’s aptly named Scholarship Foundation Sunset Yacht Cruise as part of this year’s Insights & Sounds Convention. The event takes place on Friday, August 12 in San Diego, CA as part of the annual convention. While there, REED and the staff of his SOPHIST PRODUCTIONS will meet with music business executives regarding distribution for REED’s upcoming debut CD ONEinSIX slated for release in November. Part of the SOPHIST PRODUCTIONS (www.sophistproductions.com) roster, REED, DJ BIG RICH and reggae artist SENSATION actively promote the role and responsibility of higher education in urban society through their provocative lyrics and music. Attempting to combat the damage done by anti-education proselytizing releases such as Kanye West’s The College Dropout and Late Registration, REED and company speak to urban audiences with a voice of authority, empathy and guidance, emphasizing the importance of institutionalized learning and earning a degree. The SOPHIST artists met while attending Atlanta’s esteemed Emory University, and noticed the void in the hip-hop community of vocal support regarding scholarship. Thus, REED established SOPHIST PRODUCTIONS so that he and his label cohorts can put their principles in motion. REED also serves as CEO of SOPHIST; the name means “one who teaches eloquence, philosophy, politics and the art of successful living.” In another apt display of SOPHIST’s commitment to learning, future lawyer DJ BIG RICH will race to the NARM yacht performance after completing his Multi-state Professional Responsibility Examination, a successor to the bar exam which he has already completed. In an added bonus to their incendiary show, the SOPHIST team will showcase their innovative stage presence with the help of Pioneer’s revolutionary visual equipment, the DVJ-X1 digital video turntable. This innovative piece of hardware allows superbly skilled DJs to sync audio and visual matter simultaneously in virtually the same manner used to manipulate traditional turntables. Immediately following the live performance, DJ BIG RICH will present short demonstration of this groundbreaking new device. NARM has shown commitment to the connection between education and music by establishing an annual scholarship to worthy high school and college students who show high aptitude while studying music administration. The Scholarship Foundation Yacht Cruise aims to celebrate this year’s outstanding scholarship recipients and the donors who graciously fund them, all set to the thought-provoking tunes of REED and crew, while the sun sets in the west on the lucid waters of the Pacific Ocean. For more information on REED and SOPHIST PRODUCTIONS, to arrange an interview or request a press kit, contact Ida S. Langsam (islpr@aol.com) or Arbell Camron (Arbell@islpr.com) at ISL Public Relations: 212-541-7595. (NARM stands for the National Association of Recording Merchandisers)
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