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Mi2N - Music Industry News Network
Radio News (more headlines) 08-08-2005

Evolution Promotion And RadioWave Monitor Announce Partnership

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Website: http://www.onlineradiopromotion.com

Evolution Promotion and RadioWave Monitor have partnered to bring musical artists unprecedented services of online radio promotion, distribution and tracking services. The comprehensive service targets thousands of licensed online radio stations in all genres. Only licensed stations pay royalties to artists for airplay. This saves artists thousands of hours of researching the legitimate stations, finding the contact information for each, sending cds, following up for airplay and tracking the results. Through this service, artists can now get their music distributed to online radio stations, promoted to each of them and track their results which show what stations are playing the song, the number of spins a song is receiving and the size of the audience that it is reaching.

RadioWave Monitor's digital delivery system provides Online Radio Programmers with the artist's music, biographical information, photos, cd cover art and all pertinent publishing information. In addition, a monthly cd compilation includes the artist's songs and info and gets mailed out to the leading Online Radio Stations for further impact.

RadioWave Monitor uses custom-built monitoring technology that provides on-the-air music detection services 24 hours a day, 365 days a year. Their monitoring system is designed specifically for online radio stations and is compatible with all major streaming and software providers including: Yahoo!, Live365, Shoutcast, NBOX, SWCast.net, LoudCity and others.

Evolution Promotion works exclusively with Online Radio Stations that are licensed through the performing rights societies including SoundExchange, the organization designated by the U.S. Copyright Office to collect and distribute statutory royalties to sound recording copyright owners and artists. SoundExchange has also been working with international performance rights organizations such as PPL (U.K.), SENA (Netherlands) and Somexfon (Mexico) to facilitate the distribution of royalties owed to U.S. artists for digital airplay in these respective countries.

Evolution Promotion's President, Karen Lee states "We're very excited to work with RadioWave Monitor to offer this brand new service. Traditional radio stations reach local and regional areas while Online Radio Stations are reaching a worldwide audience. Since the latest Arbitron study concluded that three quarters of online users listen to Online Radio, we felt that this service was timely to offer", she continues "Most artists are selling their music from their website. Worldwide airplay means worldwide exposure and it's very cost effective."

Andy Reich, President of RadioWave Monitor states: "Our partnership with Evolution Promotion represents a huge step forward for both our monitored airplay reporting products, as well as our Content Delivery services. Independent artists can now get a full range of distribution, promotion and monitored airplay and audience reporting with a single purchase. We're excited about joining with Evolution Promotion in order to deliver top-notch music and reporting services to both artists and broadcasters."


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