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MediaMax Targets Large Revenue Opportunities Beyond Traditional CD-Based Content
MediaMax Technology Corp. seller of MediaMax, America's most accepted and best selling content protection and enhancement technology for audio CDs, has expanded its mission statement to include the delivery of a unified technology capable of protecting audio and video entertainment content across all file formats and distribution models currently used in the marketplace. The core technology components to achieve this are already resident within SunnComm products being used commercially in the market. "Propagation of the MediaMax protection model for content found on DVDs, online music and music vended through kiosks is a natural progression of our proprietary MediaMax technology. The direction our technology development is taking is a direct result of feedback received from the collaborative working environment the Company has successfully nurtured with our current and prospective customers ˆ the record labels and movie studios," declared Eric Vandewater, chief technology officer of SunnComm International, Inc. (OTC: SCMI), maker of MediaMax. "For years we have responded to specific requests from our entertainment industry customers and, in virtually every case, the results of our efforts have exceeded all expectations." Vandewater continues, "Our accomplishments have placed SunnComm in an enviable position regarding the protection of entertainment content. MediaMax has become the only widely implemented technology of its kind to penetrate the U.S. market. The product has been universally accepted by CD buyers as verified by extensive consumer surveys as well as SunnComm's negligible customer service activity. Customer support issues related to the release of nearly 20 million CDs containing MediaMax are occurring at a rate of less than two-tenths of one percent (.002)." "The number of legal music downloads is skyrocketing, growing faster than any other music distribution segment, according to 'The 2005 Digital Music Report' from IFPI (http://www.ifpi.com/site-content/press/20050721.html). There has been a tenfold increase between 2003, when 20 million tracks were downloaded in the United States and Europe, to more than 200 million tracks in 2004, and then rising to 180 million music tracks downloaded in just the first half of 2005," commented William Whitmore, president of MediaMax Technology. "Music and video will be sold on CDs and DVDs for quite some time but we recognize that cross utilization of our technology is critical in order to capitalize on maturing delivery platforms and associated opportunities. The MediaMax product has remained well ahead of the technology curve and we expect it to establish substantial incremental revenue streams from this digital music arena, which represents untapped opportunities for our organization and an ever-increasing value proposition for our shareholders. We will continue to uncover new ways to translate our core technology into revenues as opportunities continue to present themselves." When applied to music CDs, MediaMax has already been proven to drastically reduce casual copying while delivering an unrivaled set of consumer-pleasing features. The Company's record label customers have acknowledged that the use of MediaMax, currently included on 6 different albums on Billboard's Top 200 chart, minimizes the sales drop-off in the first critical weeks of a new music release, generating substantial incremental profit.
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