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Yamaha Announces Distribution Deal With Arturia
BUENA PARK, Calif.—Yamaha Corporation of America has reached an agreement with leading virtual software synthesizer manufacturer Arturia to assume distribution and marketing of Arturia products in the United States, effective July 1, 2005. Based in Grenoble, France, Arturia is known for developing some of the industry’s most realistic-sounding virtual recreations of vintage analog and classic synthesizers, including the Yamaha CS80 and ARP 2600. The company’s Moog Modular V and minimoog V are the only software synthesizers to be officially endorsed by Dr. Bob Moog. All products use Arturia’s proprietary TAE modeling engine, which allows accurate recreation of sounds, tonal characteristics and graphic user interfaces unique to each of these sought-after vintage instruments. Arturia software synthesizers are also compatible with VST, AU, MAS, RTAS, DXi and other established plug-in formats. “Arturia has created a unique niche in the software synth market by offering products with stunningly faithful graphic design and sound quality,” states Tom Sumner, general manager, Pro Audio and Combo Division, Yamaha Corporation of America. “Its product line is a perfect addition and complement to our current array of music production products, including Yamaha hardware and Steinberg software.” Other Arturia products include Storm Music Studio, a complete turnkey suite with virtual synthesizers, audio and MIDI phrases, and a user-friendly single-window interface; and the recently-introduced Brass, produced in cooperation with French research institute IRCAM. Using advanced physical modeling algorithms developed by IRCAM, Brass allows desktop users to reproduce the sounds and instrumental characteristics of wind instruments, including trumpets, trombones and saxophones. Brass also includes thousands of brass instrument- and ensemble-specific phrases, making it easy to create virtual horn parts using native processing on a computer. “Arturia’s products are a great fit with Steinberg’s DAW platforms and Virtual Instrument line, as well as Yamaha’s range of synthesizers, digital mixers and computer interfaces,” states Athan Billias, director, Technology Products, Yamaha Corporation of America. “With this new relationship in place, Yamaha will provide the field sales and support staff to take those products to the next level of market presence in the U.S.” For more information, write Yamaha Corporation of America, Pro Audio & Combo Division, Music Production, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; or visit www.yamaha.com. About Yamaha Yamaha Corporation of America manufactures a complete line of musical instruments, professional audio products, customer-driven support products and computer-based products targeted to both the amateur and professional markets. About Arturia Arturia is a company that specializes in the development of digital sound software. Based in Grenoble (France), Arturia is capitalizing on advances in software development and is already offering a complete environment for music creation with its award-winning Storm Music Studio, its acclaimed Moog Modular V, the CS-80V, the minimoog V and the ARP 2600 V. For more information, visit www.arturia.com.
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