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Business News (more headlines) 07-06-2005

The Private Inside Elements Of The Music Industry Revealed In Andre Gray’s New Book “Internet Killed The Video Star”

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Email: andregray@d-e-m-o.com
Website: http://www.d-e-m-o.com/
As a result of the creative freedom enjoyed by the emancipation of musicians and the instant global distribution allowed by the digital music revolution, the best and most diverse music this world has ever heard is yet to come and the major labels are in serious jeopardy.

New York, NY July 6, 2005 -- “The future of the music does not belong to the major labels. It belongs to the true independents”, states Andre Gray in his first book, ‘Internet Killed the Video Star’, set to arrive on shelves this week. The author reveals the private inside elements of the music industry and why independent musicians are poised to prosper from the digital age and globalization. He encourages musicians to keep control over their music and stick to their beliefs.

“For the first time in music business history musicians can have both domestic and global music distribution and a direct and interactive relationship with their fans all over the world without the reliance upon any major label or distribution system”, Mr. Gray insists, “The primary objective of musicians should not be to secure a recording contract with big record companies but rather to seek out the many alternatives made possible by the digital music revolution.”

Advanced praise for the book has been overwhelming. Susan Schrank, Senior Editor for The Online Reporter, applauds, "Gray doesn't pull any punches when discussing what's wrong with what he sees as an antiquated recording industry. He advises musicians how and why they should circumvent the major labels and is not afraid to tell 'Big Music' that their reign is over." "This is a great book and an instant classic”, responds DJ Kool Herc, Father of Hip Hop. He adds, “It should be considered the quintessential Bible for musicians and business people alike. Andre Gray stands head and shoulders above all other digital media thinkers and he freed our minds the way Tim Berners-Lee freed our creativity." Eddie Williams, Founder of www.itsfun.com, commends "Right on target. It should be required reading for everyone in the music business and anyone contemplating getting into the music business. It is written on a level where a seventh grader can understand it and a Ph.D would not have to condescend to the material."

‘Internet Killed the Video Star’ will be available in paperback form this week in bookstores and on the DEMO website (www.d-e-m-o.com) for $14.99.

About the Book:
Paperback; 81 pages; ISBN: 1928915590; LCCN: 2005929242; Cover Price: $14.99
Chapter Titles: Major Mistakes; Steve Jobs-The Elvis of Digital Music; Emancipation of Musicians; The RIAAs Good Qualities; The Digital Global Leader; The Gestapo’s Master Plan

About the Author:
Andre Gray, the inventor of online music sales certifications on a global scale, is the recipient of the highly prestigious Johannes Gutenberg Inventor Prize and the Central America Science Association (CASA) Visionary Award plus an additional 85 awards and counting. Mr. Gray founded DEMO: Digital & Electronic Music Organization, Inc., www.d-e-m-o.com, in October of 1999 as a web-based company that gives out online and digital music sales certifications awards on a global scale. He pioneered the business model by being the first person in the world to hand out online music sales certifications awards, thus establishing the globally accepted de facto standard. Mr. Gray has been featured in dozens of newspapers and radio programs and is also a seminar and university speaker.

Contact:
Andre Gray, CEO/Founder
DEMO: Digital & Electronic Music Organization, Inc.
212-252-2359
http://www.d-e-m-o.com

###

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