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WARNER BROS. RECORDS RELIES ON PROMO ONLY MPE TO EXCLUSIVELY DELIVER MILESTONE SINGLE FOR ROCKERS “TRAPT”
Orlando, FL --- Coming off a highly successful showing at the Radio and Records Convention in Cleveland, Ohio, industry leader Promo Only and tech partner Destiny Media Technologies, announced today that Warner Bros. Records has chosen the Promo Only MPE System EXCLUSIVELY to deliver the latest single from popular rock group TRAPT to radio a day before the physical CD Pro will be available. Promo Only MPE (www.promoonlympe.com), which has delivered more than five times the tracks of any competitor in the US and has delivered more than 50% of charted singles, has achieved the highest adoption rate in all music formats for digital distribution, a vital factor in Warner Bros. Records deciding to choose Promo Only MPE exclusively to deliver this important track. “Promo Only MPE has proven to be a force in this industry,” said Tom Biery, Senior VP Promotion for Warner Bros. Records. “After selling nearly 2 million records, and having the #1 Rock and Alternative song of 2003, I am thrilled to begin our relationship with such a huge band as Trapt and having their single digitally delivered by Promo Only MPE.” “I feel that we are building an extremely solid relationship with Warner Bros. Records,” said Dean Ernst, Director of the Promo Only MPE System. “This track will be a giant step into opening the floodgates and distributing Warner Bros. Records on a large scale.” This widespread acceptance of the Promo Only MPE System, made easier by the revolutionary addition of Promo Only MPE to Mediabase 24/7, the industry's most commonly used tracking system, has helped establish Promo Only MPE as the leader in digital distribution. Promo Only MPE is a highly sophisticated, secure media, digital delivery system, which locks down the distributed tracks and allows labels to specifically authorize their content to a unique user. Each song is uniquely encrypted so that only those with the Promo Only MPE software can access it. Users can have access to their account on multiple machines therefore making the system completely portable. The Promo Only MPE System utilizes uncompressed wav. files to ensure the highest quality. Clear Channel has approved and endorsed the Promo Only MPE System in all of its stations since September of 2004. Promo Only MPE is currently in use by such radio groups as Cumulus, Infinity, Cox, Citadel, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, Disney, Univision, Westwood One, Regent, Next Media and a number of other media groups. Additionally, Mediabase, a division of Premiere Radio Networks, has entered into an exclusive partnership to implement the Promo Only MPE System into their service. Promo Only MPE is a product of Destiny Media Technologies and is exclusively marketed and distributed by Promo Only. About Promo Only With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Peter Werner founded Promo Only in 1992. About Destiny Media Technologies Destiny Media Technologies, Inc. (www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the internet. The company's suite of streaming and downloadable products includes: Clipstream(tm), Destiny Media Player (tm), Radio Destiny (tm) and MPE (tm). Established in 1991, the company is headquartered in Vancouver, Canada. For additional information contact: Liam Collopy Account Director Levine Communications Office lcollopy@LCOonline.com T: 310.300.0950 x 232 F: 310.300.0951 Brian McWilliams Account Executive Levine Communications Office bmcwilliams@LCOonline.com T: 310.300.0950 x 236 F: 310.300.0951
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