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Mi2N - Music Industry News Network
Business News (more headlines) 06-23-2005

DIGITAL DISTRIBUTION LEADER PROMO ONLY MPE ANNOUNCES RECORD NUMBERS IN UNITED STATES

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Promo Only MPE Announces Over 575,000 Tracks Distributed To Users;
Over 1,200 Tracks From Music Labels Distributed Via Promo Only MPE System;
Promo Only MPE Delivered EXCLUSIVELY Over 50% of Top 25 Singles at Radio

Orlando, FL --- In the continued effort to bring digital delivery to the music industry, Promo Only MPE has made a huge impression. As the only digital distribution system used exclusively by a major United States label and the only distribution service that has delivered over 1,200 tracks to US radio, the Promo Only MPE System has solidified its position as the first choice for digital distribution for radio.

Promo Only MPE (www.promoonlympe.com) in partnership with Destiny Media Technologies announced today that the Promo Only MPE System has distributed over six-hundred tracks exclusively for Universal Music Group (UMG) since its launch in October of 2004 and roughly 1,200 tracks for all labels on the system. UMG tracks make up over 50% of the top 25 tracks on radio charts, including the top three tracks at the time of this release, and were sent through the Promo Only MPE System exclusively. Promo Only MPE also announced with technology partner, Destiny Media Technologies that the system has delivered in total over 1,200 tracks to over 575,000 users in the United States.

Promo Only MPE, which has delivered more than five times the tracks of any competitor in the US and has delivered more than 50% of charted singles, distributes to all formats of radio. This widespread acceptance of the system, made easier by the revolutionary addition of Promo Only MPE to Mediabase 24/7, the industry's most commonly used tracking system, has helped establish Promo Only MPE as the leader in digital distribution.

"The success of the system in delivering our music quickly, securely and at broadcast quality has given us great confidence in Promo Only MPE," said Vincent Freda, UMG's Executive Vice President of Digital Logistics & Business Services. "Promo Only MPE is the system that people are talking about and the obvious choice for the radio and music industry."

"We have worked hard to meet the strict quality, usability and radio-user relation requirements that were set out for us and have overwhelmingly exceeded their expectations in every way," said Dean Ernst, Director of the Promo Only MPE project. "Hitting the six-hundred track mark is a huge milestone and shows how successful our relationship with UMG has been. I feel that our twelve-hundred plus tracks delivered from all labels makes us light-years ahead of our competitors."

Promo Only MPE is a highly sophisticated, secure media, digital delivery system, which locks down the distributed tracks and allows labels to specifically authorize their content to a unique user. Each song is uniquely encrypted so that only those with the Promo Only MPE software can access it. Users can have access to their account on multiple machines therefore making the system completely portable. The Promo Only MPE System utilizes uncompressed wav. files to ensure the highest quality.

Clear Channel has approved and endorsed the Promo Only MPE System in all of its stations since September of 2004. Promo Only MPE is currently in use by such radio groups as Cumulus, Infinity, Cox, Citadel, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, Disney, Univision, Westwood One, Regent, Next Media and a number of other media groups. Additionally, Mediabase, a division of Premiere Radio Networks, has entered into an exclusive partnership to implement the Promo Only MPE System into their service.

About Promo Only
With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Peter Werner founded Promo Only in 1992.

About Destiny Media Technologies
Destiny Media Technologies, Inc. (www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the internet. The company's suite of streaming and downloadable products includes: Clipstream(tm), Destiny Media Player (tm), Radio Destiny (tm) and MPE (tm). Established in 1991, the company is headquartered in Vancouver, Canada.

For additional information contact:

Liam Collopy
Account Director
Levine Communications Office
lcollopy@LCOonline.com
T: 310.300.0950 x 232
F: 310.300.0951

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