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In Good Faith Entertainment Forges Relationship With Mantra PR To Promote American Debut Of Dutch Band
LaBreche cites Mantra's philosophy, approach, and history of success working with clients across a broad range of industries as the determining factors in IGF’s ultimate agency selection. Mantra will focus its efforts on national and regional monthly music & culture publications, as well as radio, television and print media in each of the tour cities. “Tour press is always so much fun when we have the opportunity to introduce a new band to the US market and we’re excited to team with IGF in this creative artist development process,” says Gaye Carleton, president of Mantra. “We can’t wait to see the impact Blues Brother Castro will have on the new music scene here in the States.” Blues Brother Castro released its debut album, “Money Maker Me” on Rara Records (Holland) last summer, and has seen a sharp rise in popularity in recent months, due in large part to its relentless European tour schedule. One such energetic performance garnered the band an invitation to participate at this year’s CMJ Music Marathon, held annually in September in a variety of New York City venues. IGF saw this as the perfect opportunity to organize a tour that would introduce Blues Brother Castro to an American audience hungering for that innovative import sound and experience. Mantra will utilize its expertise to ensure that the band’s visibility is maximized throughout its visit. For media inquires regarding interview availability and for more information on Blues Brother Castro and its upcoming tour in general, please contact Mantra at 212-645-1600. # # # About Mantra PR Founded in 1987, Mantra, Empowered Public Relations is a New York-based boutique agency with big ideas, proven successes and extensive contacts. Mantra incorporates such elements as discovery, authenticity and the power of attraction into everyday business practices to shift public perception through balanced and focused campaigns. With Mantra’s experience and creative expertise, clients are empowered to achieve their highest level of success. Mantra, Empowered Public Relations 110 West 26th Street, 3rd Floor New York, NY 10001 USA Telephone: +1-212-645-1600 Fax: +1-212-989-6459 www.mantrapublicrelations.com About In Good Faith Entertainment, Ltd. In Good Faith Entertainment is an artist management and entertainment media services company specializing in the ongoing development and representation of musical acts. In addition to managing the careers of recording artists, the company has expanded its services to assist and empower unsigned and independent acts, including tour transportation and management, recording and distribution, publishing administration, image development, new media, and consultation services. IGF is an active member of the National Conference of Personal Managers and the Music Managers Forum, and proudly contributes annually to VH1's Save The Music Foundation, the American Cancer Society, and various other charitable causes. Adding to its “good feel” cache, IGF maintains offices in the hayloft of a turn-of-the-century barn in New York’s scenic Hudson Valley, just north of New York City. In Good Faith Entertainment, Ltd. The Barn 70 Lane Gate Road Cold Spring, NY 10516 USA Telephone: +1-845-231-2432 Fax: +1-845-265-3868 www.igfentertainment.com
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