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The Killers ‘Mr Brightside’ Propels Shazam To 10 Million Tracks Milestone
• Shapeshifters’ ‘Lola’s Theme’ heralded the most popular track tagged since launch • Further establishes Shazam as a valuable channel to target consumers for both mainstream and unknown artists The Killers’ latest single ‘Mr Brightside’ has been named as the 10 millionth track to be ‘tagged’ by consumers using Shazam’s music recognition service. Since Shazam launched its service back in August 2002, Shapeshifters’ ‘Lola’s Theme’, has been dubbed the most popular track ‘tagged’ by music loving consumers. No Doubt’s, ‘It’s My Life’ followed closely behind at number two, and ‘Where is the Love?’ from the Black Eyed Peas seized the number three spot. Consumers no longer need to know the name of the artist in order to be able to purchase their favourite tunes and this latest milestone cements the company’s position in the marketplace, as a valuable tool for both mainstream and relatively unknown artists. While Shazam continues to expand its eclectic database, it offers a promotional channel for performers, enabling artists’ to reach a diverse audience and in turn help to drive further record sales. Shazam collaborates with a number of music labels to keep its rich music catalogue updated. The company’s database dates back to the 1950’s and incorporates local tracks from Shazam’s overseas partners. It has also partnered with a number of content providers to allow users to benefit from the full range of services available in the UK such as ringtones and downloads. Shazam’s technology allows music fans to use their mobile phone to identify a track, simply by pointing it at the music source and dialling a short code (e.g. 2580 in the UK). The users then receive an SMS ‘tag’ within seconds, giving details of title and artist. The service is supported by five of the UK’s major mobile networks. Following the phenomenal success of the service in the UK and the company’s aggressive expansion drive, this latest announcement indicates the popularity and rapid adoption of the music recognition service across the globe. Shazam’s service is currently live in 16 territories, reaching a potential audience of over 450 million people. Andrew Fisher, CEO at Shazam commented: “Our unique proposition helps music consumers identify the track or album they wish to purchase and helps our partners realise the real potential of music over mobile. We are continuing to develop our services to meet market demand and through our partnerships with content providers, consumers can now download full tracks from their mobile handset, as well as purchase ringtones and CDs. Hitting this momentous milestone proves the benefits of music recognition for artists, music labels and distribution partners both in terms of consumer recognition and as an essential revenue stream."
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