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World Premiere Of Weezer's Newest Album "Make Believe" To Debut On MySpace.com May 5
Committed to providing music fans worldwide, exclusive access to the industry's most highly anticipated new music in advance of retail release dates, MySpace.com announced it will launch Weezer's first new album in three years, "Make Believe," in its entirety, streaming exclusively on the website from May 5 through May 10. The band's recently released single, "Beverly Hills," has climbed to #4 on Billboard's Modern Rock chart and the Top 20 on the Billboard Hot 100. The album will hit retail May 10. The multi-platinum recording artists' newest album "Make Believe" will debut on MySpace.com at 12:01 a.m. PDT on May 5 and follows the success of recent MySpace member listening parties and Weezer tour ticket giveaways. The integrated, joint promotional deal between Weezer and MySpace encompassed an 8-city record retail promotion where fans could listen to the new CD in-store in local markets. The promotion also included online ticket giveaways to each of the sold-out shows in the band's North American tour (which begins April 26 in Vancouver, BC). "As the music industry continues to create challenges for artists to be heard, we want to create unique and innovative experiences for music fans," said Chris DeWolfe, chief executive officer, MySpace.com. "The tailored promotions we created for Weezer have resulted in a huge increase of activity among Weezer's online friends, exploding by more than 700 percent to 80,000 people. This personalized connection between the band and its fans is an experience they can get no where else." Encompassing the band's recording sessions throughout the past year; "Make Believe" will be accessible at http://www.myspace.com/weezer and will be featured on the MySpace.com home page and can be shared through MySpace by passing on the band's profile link within the network. By partnering with MySpace, Weezer and Geffen Records will have access to MySpace's more than 14 million members and the music will be open to anyone visiting MySpace Music. "MySpace gives the band an incredibly compelling and organic content distribution platform," said Aaron Foreman, head of new media, Geffen Records. "With the MySpace listening parties, ticket promotions and exclusive streaming, we are able to bring Weezer's new music to its most ardent fans, allowing us to build buzz before the album hits retail." With more than 260,000 artists and bands that upload songs, promote concerts and connect with fans through blogs, postings and messaging, MySpace's viral network adds a new dimension to the way music is introduced to fans. The website's uniquely networked music environment has become a favorite for both fans and musicians marked by its growth over the last year to the 7th most trafficked website on the Internet - just one behind Google - according to the latest Media Matrix figures for March 2005.
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