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Open Media Network, A Free Consumer Service For Viewing Public Service Content On The Internet, Launched In Public Beta
A free public service network was launched to give users worldwide access to public television and radio programming, movies, podcasts and video blogs, while fully protecting the producers' copyrights. Open Media Network (OMN) was founded by Internet pioneer and Netscape veteran Mike Homer and includes Marc Andreessen as an advisor and board member. The service offers users a broad selection of free public programs with a simple TV-style program guide and automatic background deliveries of favorite scheduled programming. Content producers can easily add their programming to the network, with unlimited free delivery of their shows and with digital rights protection. Through the service, consumers can view the content on multiple devices, including PCs and iPods today and televisions and cell phones by this summer. "Widespread broadband adoption, mass market video creation tools and technologies such as RSS are transforming communication, entertainment and information," said Mike Homer, founder of the Open Media Foundation which produces OMN. "Our goal with Open Media Network is to provide a valuable public service that gives consumers an easy way to get both traditional and grassroots media authorized for Internet distribution and help usher in a new era in mass publishing." Open Media Network is powered by grid delivery technology from Kontiki, which already provides secure delivery of content libraries for a range of companies such as Ernst & Young, Verizon, AOL and the BBC. Kontiki's grid delivery technology speeds the distribution of video and music files by allowing participants to share unused bandwidth on their computers and servers. There are already over 20 million users of Kontiki's technology today. Because OMN uses Kontiki's grid delivery technology, all content is centrally managed. Programs which violate copyright or are unsuitable for viewing can be removed from the network. Kontiki's battle-tested technology has built-in digital rights management (DRM) through support of the Microsoft Windows Rights Manager and allows publishers to choose whether content can be shared, duplicated or viewed a set number of times. Future versions of OMN, due this summer, will offer producers a secure payment system for premium content. OMN offers entertainment, information and education programming from public television and radio stations who are interested in worldwide distribution of their programs via the Internet. Stations such as WGBH, KQED, and KWSU are among the initial public television and radio stations offering content. "When fully implemented, OMN will give us virtually everything we were envisioning for the digital distribution core of our service," said Dennis Haarsager, general manager of Washington State University's 15 public radio and television stations. "It has given us a twelve to eighteen month head start in reaching our goal of widespread online distribution of our shows." OMN also includes innovative new forms of grassroots content, including video blogs and podcasts. Podcasts include WNYC public radio's "On the Media," IT Conversations including The Gillmor Gang, Engadget.com, shows from Northwest Public Radio and a host of sports and music programming. Unique video content includes Witness.org video alerts which document and expose human rights abuses across the globe. Independent films, which include full-length features, short films, trailers and full scenes are available. The Cinequest collection includes many full-length features that are available in DVD quality for download. In addition, a wide variety of films from indie film pioneer Undergroundfilm.org are available. A key aspect of OMN that will debut this summer is the engagement of the OMN audience in the ratings, ranking and organizing of the content library. Producers provide initial information, including parental guidance rating suggestions, and authorize use of their material through Creative Commons licenses. Each viewer then rates the quality of the program through familiar one-to-five star ratings, provides their parental guidance recommendation, and can notify OMN if they identify potential copyright issues. In addition, users can organize their downloaded programs by adding personal tags, or keywords, to their selected content to aid in search and browsing. Open Media Network can be used by anyone with Internet access across the globe without charge. The program guide is available at www.omn.org, or is automatically downloaded from any website where OMN programming is listed. The user automatically gets OMN with their first video or audio download. They can then use the program guide to choose additional programs to be automatically downloaded in the background. The programs on OMN are authorized for public use by the producers and most are licensed under Creative Commons.
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