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New Rhapsody Lets Consumers Listen To And Share Music For Free, Legally
Ten years ago, RealNetworks, Inc., transformed the web by bringing sound to the internet for the first time with its groundbreaking RealAudio. Real is again transforming the online world with the introduction of the new Rhapsody delivering free, legal access to a library of more than a million songs to anyone in the U.S. for the first time. The new Rhapsody lets anyone* listen to and legally share songs, of their choosing, every month. Consumers simply download the Rhapsody jukebox software from www.rhapsody.com. Once downloaded, they can listen to 25 full tracks from Rhapsody's library of over one million songs each month, and enjoy unlimited access to the jukebox's other features at no additional cost. In addition, Real also announced significant enhancements to its critically-acclaimed Rhapsody Unlimited service, and added a new tier called Rhapsody To Go, designed to provide customers the ultimate experience in portable digital music. "With the new Rhapsody, millions of people can now experience and share digital music legally, and with no strings attached," said Rob Glaser, chairman and CEO of RealNetworks. "We think the new Rhapsody will transform digital music. What's more, we believe that once consumers experience Rhapsody and share it with their friends, many people will upgrade to one of our premium Rhapsody tiers. We thank our partners in the music industry who worked closely with us to create an innovative and win-win approach that works for both the industry and consumers." This breakthrough is made possible by several factors: First, Real worked closely with the music industry to create a more flexible model for consumers to try Rhapsody for free. As part of this arrangement, the music industry is paid for each song played at a rate that is generally comparable to full on-demand subscription services plays. This works for Real and the music industry because the company believes that the new Rhapsody will drive significant increases in consumer usage, subscriptions and purchases of music. Real's business relationship with Google and new sponsorship relationship with Chrysler will also help offset the music licensing costs. "RealNetworks is enhancing the web experience for users in compelling new ways," said Sergey Brin, co-founder and president, Technology, Google Inc. "Providing free, legal music at such a large scale is an impressive accomplishment." Today's news reinforces Real's leadership position in the music subscription market. The company recently announced that it has more than one million subscribers for its Rhapsody and premium Internet radio services, giving the company a solid lead in the overall market for music subscription services. "This is the kind of bold thinking that first catapulted Real to the top of the digital landscape ten years ago," said Richard Doherty, Research Director at The Envisioneering Group. "Allowing anyone to have a Rhapsody jukebox at no cost and creating a network that lets people listen to and legally share music holds the promise of creating a huge appeal for Real and expanding the music subscription model like never before." Real is celebrating the launch of the new Rhapsody with a public concert at Radio City Music Hall featuring multi-platinum recording artists Good Charlotte. Tickets to the concert are being distributed to New Yorkers through a variety of local promotional activities.
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