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EricM Releases "Everytime This Song Plays"
Website: http://www.aardvarkrecords.co.uk Music: http://www.aardvarkrecords.co.uk/mp3s/em_everytime.mp3 There is a general rule of thumb when it comes to party locations and dance music with an edge – where there are surfers there is always a wicked party and rave scene. The nascent South African rave and party scene faced stiff competition from established Southern Hemisphere party locations. The South African scene attracts the party cognoscenti, those who are "in the know" and like to party off the beaten track. It's earthy, it’s tribal and very much "non-commercial". Think about the vibe of late 80's Ibiza and Goa and you’re just about there. The same holds true for South Africa's top dance DJs and producers. They, too, have been overlooked. That’s set to change. Eric McCallaghan is one of South Africa's most-released trance and progressive music producers. His tracks (under his own label, Beats Me Records) has releases on more than a million printed CDs through 85 compilations, 16 singles, 3 albums and 18 12" vinyl's, with more than 30 songs licensed to international companies. Pre-release singles 'Narcoticide', 'Candy' and 'Passion of Now' have been hotting up the online dance radio airwaves. Major support has come from the likes of Denmark’s No 1 underground dance radio station, Rise FM plus InternetDJ, Tempo and numerous other stations. It won't be too long before the cuts from the album will be hitting the dance floors of clubland. Eric writes hooks that are as sharp as a Khoisan spearhead. His rhythms have an exquisite timing that borders almost on the tribal. And he knows how to get the most out of a beat. The genres of trance and progressive house were always going to be a natural outlet for Eric's talents. The synths produce mashed up FX and mayhem one minute, only to be euphoric in the next. Eric’s tracks are many things – but never predictable. Add superb vocal talents from featured South African artists Jani and Lindsay McGuire to the mix, and you get tracks that work on every level. The vibe can be as hard as a set wave's pit or as warm as the South African Bergwind. The production values are as high as Kilimanjaro – without sacrificing any emotion or passion. From the upbeat, funky and sensual "Positiva" style title track(which got a thumbs up from Sonique during a South African performance earlier this month) to the harder, punchy rave sounds of 'Candy' and 'Rehab' – this is an album about strength and quality. The inter-galactedness of 'Incarnation'; the throbbing, unadulterated sensuality and hedonism of 'Amazeng' and the graceful 'Ooh ooh Mmm' provide the balance. http://www.aardvarkrecords.co.uk/ericmindex.htm
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