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Business News (more headlines)

04-20-2005

Wow, You Hate What I Hate? You Must Be Cool!

Website: http://www.gorillapop.com/
In its never ending search to help people discover new music and make new friends, GorillaPop has developed "Collaborative Filtering For Snobs"

Most web sites that recommend things to users are limited by A) only recommending products, and B) basing choices on what people have indicated they like. But GorillaPop believes people and music are more than just products, and with music, what someone hates says as much about them as what they like.

Users on GorillaPop are encouraged add links to their favorite songs and let people rate them. Of course, they have to go around rating everybody else's songs too! (BTW - Artists are free to *upload* songs). After just one rating the Gorilla Fairie starts matching users w/ other people on the site who not only like the same music, but hate the same kind of music. In fact - the Gorilla Fairie even matches users who sort of like the same things. Of course, the more ratings, the better the matches!

GorillaPop can be used for dating, for finding friends, discovering new artists, (artists can also find new fans), or finding new music. Membership is FREE, and there is also a jingle referral service available for artists (also FREE)

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