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Full Playlist Automation For Web Radio Streaming
PWsoft, developers of music automation and automated sequence technology for digital content announce a new webservice to produce a fully automated internet radio broadcast. This new webservice is based on their unique softwarecomponent "UniversalMixMachine ("UMM)" which can calculate a non-stop sequence of digital items from any given property or criterium by using three different kinds of algorithms to control. Target for the new webservice are companies that intend to have a web stream running for their customers for image or advertising purposes but don't want to do any editorial work like producing playlists of music and possibly adverts, jingles or other inserts. The webservice, once set, can run for weeks without maintenance and without any sequence being repeated. Once the music for the broadcast has been selected and perhaps profiled, the webservice can be configured and will constantly select items for the broadcast according to its settings. Any kind of property or criterium can be used: Metadata such as tempo, release date or voice type, but also music style, personal rating values or user rating, or even economical data such as sales figures or the amount someone pays to get featured, can be used to control the automation. The three different algorithms can control the distribution of items in terms of a preference value ( higher value gets frequented more - it can be used for each single item but also for music styles and properties in favour), overall distribution across the programme (controls homogeneous distribution of criteria and properties along the broadcast) and also what PWsoft call "smoothing" which can control properties of items that follow each other ( i.e. one can prevent too large differences in tempo or age of a song from one song to the next. ) PWsoft, with years of experience in professional playlist production can also offer webinterfaces for administrating the broadcast as well as a full service from selecting the apropriate music for the target audience up to configuring the webservice. "Companies that offer streaming bandwidth will want to offer our service to their customers too", CEO Kerstin Laveatz is sure off, "because our powerfull webservice provides an even better mix of music than format radio without the daily work!".
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