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RavenWestGuitar.com Launches New RWG Guitar Line.
For immediate release: March 21st, TEMPLE CITY, CA. RavenWestGuitar.com today announced the official launch of their new RWG brand line of guitars. Owner Eric Bergquist explains the concept behind the new line as "Giving guitarists a truly fantastic instrument without the need to mortgage their house to afford it!" Bergquist, who was previously involved in the successful Raven guitar company until it's demise following the untimely death of it's CEO, had seriously considered getting out of the guitar business. Phone calls, letters and e-mails soon made him change his mind. "There was real customer disappointment and sadness when Raven closed it's doors," he said, " Raven owners were extremely loyal to the brand and have that sort of underground camaraderie that often develops when people realize something is so good and such a great deal, and that they're the first ones smart enough to have discovered it." Buyer review sites like HarmonyCentral.com are packed with glowing praise and high marks for the entire Raven line, and certainly bear out Bergquist's claims. Many believe that because of the quality of the guitars, Raven instruments are now close to achieving collector status. After listening to former customers and consulting with many guitar players, from basement strummers to pro and working bands, Bergquist said that he realized that there was not only a market for a quality guitar line in that particular price zone, but a real need as well. "With Raven, we'd used a great Korean builder" he said. "Their build quality, 'no shortcuts' manufacturing policy and attention to detail was absolutely first rate. My former customers often told me that they wished I'd resurrect the Raven line, but legally that wasn't possible, so last year after much thought, I approached our builder with the blueprint for the new RWG line." RWG guitars incorporate the very best features of Eric's previous line, such as the use of quality mahogany and maple tone woods and set neck construction, but that was just the starting point. The flagship models of the RWG line are the RG350 solidbody and RG450 hollowbody. Both share much with their forebears, including their basic model numbers, but the RWG models have numerous upgrades and improvements suggested by professional recording and touring musicians such as guitarist Bill MacKechnie of the band Anubis Spire. Eric explained "Bill really knows his guitars. He was a custom luthier for many years and really helped me see what was important and what wasn't, from a professional guitarist's point of view. All of our new models boast improved hardware, specially voiced pickups, medium jumbo frets, and Grover tuners. The top of the line models feature bound fingerboards with beautiful abalone inlays and great finishes, and are definitely a level or two above anything that we've designed or built before. I believe that these are superbly built, truly professional quality instruments, and for the money an incredible value, that's why we offer a lifetime limited warranty on every guitar we sell." In order to control the most important aspects of quality and customer satisfaction, RavenWestGuitar.com will be the exclusive seller of these guitars. RWG currently has seven models in various finishes available at the website with more planned, including a new RWG line of basses, coming soon. For model descriptions, photos and more info, go to the webstore at Ravenwestguitar.com or contact Mr. Bergquist directly at: The RavenWestGuitar Co. PO. Box 191 Temple City, Ca. 91780 brzcool@yahoo.com (626)309-0411. http://RavenWestGuitar.com ###
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