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Mi2N - Music Industry News Network
Business News (more headlines) 02-22-2005

Promo Only And Destiny Media Launches New Version Of Acclaimed Media Delivery System, Promo Only MPE

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Orlando, FL, February 22, 2005--- Promo Only and its partner Destiny Media Technologies announced today a new version of its proprietary anti-piracy and digital distribution system, Promo Only MPE (Media Protected by Encryption). Promo Only MPE 1.1 will offer users a host of enhanced features and benefits including improved user accessibility and ease of use; additional customer service and support; the ability to download entire albums and samples; multi-label support; and further support for Scott Studio customers. Promo Only has also announced that MPE has surpassed 1,500 users signed-on to the service.

Promo Only MPE has been developed to help the music industry combat the ongoing issue of piracy and additionally gain the benefits of digital technology - quicker distribution and reduced costs. Industry leader Universal Music Group (UMG) has been utilizing the service since its launch and has distributed over 200 tracks to radio via Promo Only MPE thus far. In addition, Clear Channel Communications has made Promo Only MPE available to all of its stations across the country.

" We have designed the new build of Promo Only MPE with the customer’s ease of use in mind,” said Dean Ernst, Director of the MPE Project. “The response to version 1.1 has been unprecedented and reflective of the overwhelming number of users signed-on to date.”

Promo Only MPE has a highly sophisticated security system which locks down the distributed content and allows labels to track who is accessing their property. Each song is uniquely encrypted so that only those with the MPE program can access it. In addition, an ID code specific to each individual user is applied when a song is requested; meaning that only registered users can access the song and, once installed, the ID cannot be moved to any other computer.
Promo Only MPE is the music industry's most secure option for digital music delivery. Radio stations can request an account for the Promo Only MPE service by filling out the online form at http://promoonlympe.com/registration.html.
Promo Only MPE, a product of Destiny Media Technologies and is marketed and distributed by Promo Only.

#ENDS#
About Promo Only
With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Promo Only was founded in 1992 by Jim Robinson and Pete Werner.

About Destiny Media Technologies
Destiny Media Technologies, Inc. (http://www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.

For more information contact:

Liam Collopy
Account Director
LCO - Levine Communications Office
310-300-0950 x 232 310-300-0951 fax
lcollopy@LCOonline.com

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