Mi2N.com - Shania Twain Teams With Stetson To Create A New Fragrance

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Band News (more headlines)

02-22-2005

Shania Twain Teams With Stetson To Create A New Fragrance

Stetson Fragrances, the original icon of the American West, announced an exciting exclusive agreement with country music phenomenon, Shania Twain, to develop and market a fragrance line. Twain is a modern day symbol of what the Stetson Fragrances embody -- independence, originality and accessibility.

Born in Canada, Shania Twain rose to international success during the mid- 90's. With scores of chart-topping hits and five Grammy wins, she is the best-selling female country artist of all time. Twain is also the only artist in the history of recorded music to have three consecutive albums with record sales that top 65 million copies worldwide.

"I wanted to partner with a company that would be able to express my personality through their products, Stetson is a great fit for me to accomplish this," says Shania Twain. "Like a favorite song, a scent evokes a memory, creates a mood and inspires a feeling."

"Shania Twain shares the important core values of Stetson, while bringing some edge and excitement to the brand," says Marsha Brooks, Vice President, Marketing/Business Development, Coty Beauty US. "The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world. We are thrilled to begin this partnership with Shania."

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