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Putting The Creative And Media Industries At The Centre Of Plan To Make EU The Leading Knowledge-driven Economy
A group of Europe's top creative businesses, media and industry associations have joined forces today to launch the Creative and Media Business Alliance to give the sector a strong and united voice in Brussels. This launch coincides with the presentation today of the Kok report which assesses the EU's progress towards creating the world's most competitive knowledge-driven economy by 2010. The Alliance calls for a re-thinking of the "Lisbon Agenda" which sets out the EU's plan for achieving a knowledge-driven economy. The results achieved so far are unsatisfactory, or even "a failure", according to the just-published Kok Report. No substantial progress has been made with growth and employment in Europe in the past five years, let alone with competitiveness. One of the failures of the Lisbon agenda is its one-sided focus on new technologies. This approach neglects the fact that a dynamic and competitive Information Society will not be created by hardware technology and distribution networks alone. Creative and media businesses are more than a mere driver for technology deployment or 'added value' to the Lisbon Agenda. They are the true value of the Information Society. Together, the creative and media business sectors invest in, produce and disseminate a huge array of content that educates, informs and entertains Europe's citizens. They include newspaper, book, magazine, database, portal and web-publishers, music companies, broadcasters and film producers as well as advertisers - all of which help create content (songs, music, information, articles, stories, poems, films, shows) and make it commercially successful. It is this creative content which people are looking for when they are connecting to the internet, activating their broadband connection, switching on their 3G mobile phone or choosing a channel on their digital TV service. The creative and media sector is thus the true heart of the Information Society. Without it, the Information Society would be nothing more than empty pipes and boxes. If Europe wants to become more competitive by the year 2010, it must foster the innovation, growth and prosperity of Europe's creative and media businesses.
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