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AIM For China 2004
AIM And UKTI Help UK Music Companies Unravel The Complexities Of The Chinese Market
The Association of Independent Music, in association with UK Trade and Investment, are taking a group of UK music companies on a trade mission to China for 10 days, visiting Hong Kong, Shanghai and finally Beijing.
The mission, subsidised by UKTI and AIM, offers the 11 companies a rare opportunity to visit this burgeoning market, and exploit the potential that exists for UK music. It builds on AIM's May 2001 scoping mission to South East Asia & Japan, which identified China as having the greatest potential for new business.
Specific objectives include scoping the viability and key contacts to help develop
- live performance/touring,
- synch licensing, and
- new media initiatives in the region.
The companies will visit Hong Kong (a western style market) before travelling onto Shanghai (a mix of western and chinese cultures), finally stopping at Beijing, the capital city in every way.
The companies participating, who include Cooking Vinyl, The Leaf Label, Media Records, Outer Recordings, Deceptive Records, and Key Production, will receive presentations from Chinese industry representatives and international companies already operating in China, with time programmed in for 1:1 meetings.
Companies making presentations include Sony Music, HMV, MTV Networks Asia, China Record Co and distributors, concert promoters, lawyers, TV, radio and mobile companies, as well representatives from the Chinese independent music sector.
Following the mission, AIM will produce a report listing the contacts made and business opportunities identified.
Said AIM Chairman and CEO Alison Wenham, "China's rapidly expanding economy and high broadband penetration makes it a key market for British music. Building on our previous research trip and AIMing East report, this trade mission will equip British music companies with the vital word-of-mouth intelligence and contacts they need to develop their businesses in the region".