Mi2N.com - Damon Dash Offers Cool Relief To The Heat And Takes His Roc Empire To The Streets

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Business News (more headlines)

08-04-2004

Damon Dash Offers Cool Relief To The Heat And Takes His Roc Empire To The Streets

Vinyl Wrapped Ice Cream Trucks To Promote C.Ronson, Team Roc, Cam'ron And Beanie Segal/State Property; From now until August 31st ROC Ice Cream trucks will cruise US selling ice cream and giving away goodies

A total of 6 trucks ice cream trucks featuring the likeness of Roc-a-Fella artists and ROC fashion brands to sell ice cream and give away branded promo items throughout Manhattan and Brooklyn.

New York will have 3 trucks. The first truck, featuring C. Ronson and Charlotte's twin sister and Roc-a-fella artist Samantha Ronson will cruise downtown hotspots. The second 2, featuring, Roc-a-Fella artist Cam'Ron and Rocawear's new athletic line Team Roc will be throughout Manhattan and Brooklyn, making stops at various events.

All trucks will sell ice cream and give away CD's and other Roc brand promo items.

ROC Ice Cream trucks will also be in other US cities including Atlanta, Chicago and Philadelphia. The Chicago truck with feature Roc-A-Fella artist Kanye west and the Philadelphia truck Beanie Segal and his State Property clothing brand.

WHEN: From now until August 31st, 2004.

WHERE: NEW YORK CITY (Lower Manhattan and Brooklyn)
As well as Atlanta, Chicago and Philadelphia.

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