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Business News (more headlines) 07-21-2004

United Online Signs With LidRock As Exclusive ISP Category Partner, Integrating NetZero Offers Into Millions Of LidRock Entertainment CDs

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LidRock Interactive CDs Featuring Exclusive Music Delivered in Lids of Fountain Beverages Offered Nationwide in Movie Theaters and Quick Service Restaurants

United Online, a leading provider of consumer Internet subscription services, and The Convex Group, the company behind the patented technology found in LidRock, today announced a new, integrated marketing partnership to distribute exclusive entertainment content via LidRock CDs throughout the U.S. This partnership creates an opportunity for NetZero, as a corporate sponsor, to integrate their brand contextually into entertainment programming featured on LidRock discs distributed to the consumers nationwide in a new, high-impact way.

Beginning this summer, several limited edition LidRock discs featuring the hottest popular music as well as NetZero special offers will be distributed through select outlets, such as Regal Cinemas, Sbarro and Blimpie restaurants nationwide. Each LidRock disc, as well as LidRock.com, will provide consumers with special NetZero offers for NetZero Platinum and NetZero HiSpeed Internet service. Initial programs include a Janet Jackson LidRock in Regal Cinemas featuring an exclusive "I Want You" remix by E. Smoove from the artist's recent release, Damita Jo, the "I Want You" video and never-before-seen interviews with Janet as well as an Alanis Morissette LidRock in Blimpie featuring her latest release "Everything" off her new album, So-Called Chaos.

LidRock represents a tangible form of media that provides valuable touch points to millions of consumers and works with national brands to design and execute programs to connect with their targeted demographics. "Providing unique branded content and exclusive music, movies and games on LidRock for consumers creates a winning proposition for the content providers as they significantly extend their reach, for sponsors as they tie their brand to contextual, relevant entertainment and, most importantly, for the consumer who gets unprecedented access to hot, new entertainment," said Dawn Whaley, Executive Vice President, The Convex Group.

"LidRock presents a unique distribution opportunity for our value-priced NetZero HiSpeed Internet service that really breaks out of the clutter," stated Brian Woods, Executive Vice President and Chief Marketing Officer, United Online, Inc. "This program with LidRock allows us to reach out to millions of consumers via a marketing vehicle that is truly interactive and interesting to the consumer."

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