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Gigtours To Bring Hank Jr., Pat Benatar, Kenny Rogers, Trick Pony And More To Lottery Audiences Through New Agreement With Mdi Entertainment
(Nashville) -- Country music fans across the U.S. may find their state lottery winnings are about to get a little sweeter! Nashville-based Gigtours, through its relationship with MDI Entertainment, LLC, is offering lotteries in the U.S. the opportunity to provide their players with a unique promotional program, in which players can win the once-in-a-lifetime chance to spend a weekend with their favorite artists, attending concerts and rehearsals, riding on their private tour bus, and eating meals catered for the crew backstage. The lottery marketing program is the result of an exclusive agreement between MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation (NASDAQ: SGMS), and Gigtours. MDI is the leading provider of licensed games and promotions to government-sponsored lotteries worldwide. The licensing agreement runs through December 2006. In addition to cash prizes, lottery ticket purchasers will be offered the chance to win prizes that include a weekend on the road with a musician or band. While affiliated artists are predominantly country music performers, the current Gigtours roster crosses musical genres to include: Hank Williams, Jr., Lee Greenwood, Pat Benatar, Kenny Rogers, Loretta Lynn, Montgomery Gentry, Trick Pony, Bill Anderson, Travis Tritt, Buddy Jewell, Rebecca Lynn Howard, and Gretchen Wilson. Winners in the MDI/Gigtours games can more than say "I'm with the band!" Their prize package will include roundtrip airfare to and from Nashville where they'll board their very own private coach and travel with the artist for a weekend on the road. Included in the winning package are all hotel accommodations, all meals (including those catered backstage), concert tickets, all access "VIP" backstage passes, and a gift package of music and merchandise associated with the artist. "We are excited about this new addition to our line-up of entertainment properties. Those who have won an All Access package in the past have called the experience one of the best times of their life," said Steve Saferin, President of MDI Entertainment, which manages Scientific Games' portfolio of licensed lottery products. "We know from our past experience in marketing games with music prizes that country music is by far the most popular music genre among lottery players, and Gigtours has some great country artists in its promotional program." In addition to moving into the ever growing arena of state lotteries, Gigtours will continue to host their highly successful "once in a lifetime" opportunities with national corporate sponsors. Since its inception, Gigtours has provided promotions for CMT, GAC, Sony/Columbia Records, Curb/Asylum Records and multiple radio stations from coast to coast.
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