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Business News (more headlines) 02-10-2004

Blue Fusion Releases National Youth Survey On CBS & Janet Jackson

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Blue Fusion, a new youth marketing consultancy formed out of a partnership between DC consulting firm Westin Rinehart and teen-marketer BuzzMG announced results today of a national survey of Three Hundred and Ten (310) buzzSpotters from all across the U.S. detailing their views on the Janet Jackson controversy. Respondents ranged in age from 12-20 and in the survey, which was administered between Saturday, February 7th and Sunday, February 8th.

CBS IS OVERREACTING!

In response to the question " Do you think CBS is overreacting about the Justin/Janet situation?", Seventy-Four (74) percent of youths said "Yes", and Twenty-Six (26) percent said "No."

In response to the question, "Do you think the media would have reacted the same to any other artist?", Sixty-One (61) percent of youths said "Yes", Twenty-Nine (29) percent said "No", and 10% said "Don't know."

"Our survey showed that kids don't feel that the "crime" was proportionate with the "sentence", said Morris L. Reid, managing director of Westin Rinehart and managing partner of Blue Fusion. "While 61% of the respondents felt that the media would have reacted the same way to any other artist, there was a strong feeling in the other 29% that this act was either a ploy to take attention off of the Michael Jackson situation or that it only got such heated attention because Janet is Michael's sister."

"Our respondents in general felt that a bare breast was too petty a situation to have gotten so much media coverage, in an election year," added Reid.

"I think if the media would pay this much attention to our country's ailing education system, or the underreported democratic primaries, we could achieve some tangible, change. Instead, the media decides to focus incessantly on issues that have little bearing on the greater good of the people. Yes, Janet Jackson's breast on stage was a little disturbing, but so are millions of starving children in our country. If the media would consider championing a cause with a greater moral importance, it might actually do a civil service to our great country," said Ezra, a 19-year-old college student from Washington, DC.

JANET & NEXT STEPS....

In response to the question, " Who do you feel was to blame - Janet or Justin?", Thirty-Nine (39) percent of respondents said "Janet", Twenty-Three (33) percent said "both", Nineteen (19) percent said "Justin", and Thirteen (13) percent said "neither."

In response to the question, "Do you think that Janet should have been replaced by Patti LaBelle at the Grammy's?", only Thirteen (13) percent said "Yes", and Sixty-One (61) percent said "No."

"Our experience and regular forums and survey with young people shows how clearly their experiences and viewpoints are different than corporate America," said Tina Wells, chief executive officer of BuzzMG and managing partner of Blue Fusion. "Kids simply don't feel seeing a bare breast is scandalous, and artists accused of far worse were allowed to attend the Grammy's - Something the kids clearly thought was wrong. Corporations seeking to target the $95 Billion youth market should be careful not to jump on the Janet bashing bandwagon if they want to benefit from all the dollars spent by youth."

"I find it disturbing that Janet Jackson was asked not to attend The Grammy's because of the events that happened at the Superbowl, yet R. Kelly is still attending and he is accused of having sex with minors," said Chris, a 19 year old student from Chicago, Illinois.

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