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Label News (more headlines) 02-03-2004

Reprise Records Releases Secret Machines Album Digitally Months In Advance Of The Physical Album

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Reprise Records is gearing up for the launch of a unique internet marketing campaign for New York City's highly acclaimed Texas transplants Secret Machines. The campaign will launch on Tuesday, February 3rd, when the digital-only release of their debut album, "Now Here Is Nowhere," goes up for sale at all participating digital retailers three months in advance of the physical album release.

This marks the first time a band has issued a full album in a digital format more than three months in advance of the traditional CD version. Reprise Records New Media's strategy is to make the full album available for purchase in the digital world while executing an extensive online marketing campaign.

"Traditionally, when we begin a new media campaign months before an album release, there is nothing for the fans to purchase. By making the Secret Machines album available digitally now, once someone discovers the band on the web, they can buy the music rather than looking for it on file trading networks or not at all. We believe the word of mouth will spread from those who purchase the digital album in advance and this will build a bigger awareness to help increase sales of the physical album," says Robin Bechtel, Vice President of Warner Bros./Reprise Records New Media.

In addition, the Secret Machines digital album will come bundled with a free six song digital sampler at participating digital retailers. If a fan purchases the digital album from the band's website, http://thesecretmachines.com, they will not only receive the free digital sampler, but a free CD-R on which to burn the music to disc. The CD-R is a limited edition, and will feature exclusive Secret Machines artwork.

The digital sampler, entitled Sympathy For The Download 01, features brand new tracks from new artists: The Von Bondies, The Walkmen, The Sun, Head Automatica and Johnathan Rice, with a bonus track from Secret Machines. The sampler is a first of a series.

To find out more about Secret Machines and to stream their entire debut album, "Now Here Is Nowhere," log onto http://thesecretmachines.com.

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