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Britannia Press Publishes "It Happened In Monterey"
Elaine Mayes discovered her Monterey Pop photographs in her New York attic some thirty years after they were taken.. A 2001 symposium in Monterey exhibited Elaine's photos and brought her together with many of the figures she photographed in 1967.
As a result, It Happened in Monterey boasts an introduction by festival producer Lou Adler, a cover and title page designed by the original Monterey Pop art director, Tom Wilkes, and many unique observations from Derek Taylor, Bill Graham, Dr. David Farber, Lisa Law, Jerry Garcia, John Phillips, Grace Slick, Michelle Phillips, John Luce, M.D., Lonnie Turner, Phil Walden, Eric Burdon and many others:
"Beautiful, really takes me back·" --Mark Naftalin, Paul Butterfield Blues Band
"The images are beautiful and the book is just outstanding!"
--Tim Thomas, Curator, Monterey Art and History Association.
Matthew Greenwald, author of Go Where You Wanna Go: The Oral History of the Mamas & the Papas, explains: "With kaleidoscopic on- and off-stage photography and exquisite quotes, It Happened in Monterey triumphs in spectacular style by yielding a document that represents, with psychedelic clarity, the zeitgeist that Monterey Pop was all about. At the time of this event, the present - and the future - was a wonderful thing. Now, in these days of doubt, it's paramount that we are reminded of this, and the possibilities of change, as well as the human condition. Elaine Mayes' book reminds us of these certainties like a lost friend."
And The Psychedelic News (www.classicrockpage.com) notes in its review of the book, "An absolute treasure trove of salivatingly delicious photos, this will prove to be the fix for any rock and roll junkie who has grown tired of the same images."
"Elaine Mayes saw the whole ball game, snapping away at Monterey," offers Los Angeles music historian and author Harvey Kubernik, himself a music journalist since the seventies. "Not like today, where in our soundbite culture the media action, print and celluloid coverage is geared exclusively around the stars and the big marquee players.
"Isn't it about time we saw Andrew Loog Oldham in a book on Monterey?" Kubernik continues. "Or the Association, or Quicksilver Messenger Service, or Johnny Rivers, the Paupers, Canned Heat, the Paul Butterfield Blues Band, Laura Nyro, Lou Rawls, the Steve Miller Band, the Blues Project, Electric Flag, artists who until now have not really been documented visually or equally in the media portrayals and film properties on Monterey Pop and its print legacy."
When Kubernik was putting together his own recent book, This Is Rebel Music, and profiled Grace Slick and Ravi Shankar for it, both reinforced to him that the Monterey Pop Festival was about the bands and the audience. He's convinced that this 192-page gathering of words and photos is living proof of that.
If you're into Jimi Hendrix, the Mamas & the Papas, the Grateful Dead, the Who, Janis Joplin, or Simon & Garfunkel, these artists who have been defined and introduced to your record collection from D.A. Pennebaker's Monterey film, the recorded box set, and the recent DVD release, you'll get plenty of new shots of them in this book, as well as a wider view of the festival, and you'll really enjoy the comments provided by many others among the artists and their audience. To its author's credit, It Happened in Monterey finally presents a balanced portrait of this event, by including those not covered in the movie or DVD releases, such as the Association, Johnny Rivers, and more.
As if to reinforce the material's timeliness, as recently as July 2003, E Street Band guitarist, "Sopranos" cast member and radio host/DJ Steven Van Zandt featured the Monterey International Pop Festival, and several of the bands that performed there, in show #67 of his nationally syndicated and webcast weekly radio show, "Little Steven's Underground Garage" (www.littlestevensundergroundgarage.com).
Andrew Loog Oldham, original manager and producer of the Rolling Stones, who was on the board of directors and at the festival, remembers, "We had an office on Sunset Blvd. I remember having a quick chat with Steve Stills about management of Buffalo Springfield. Lou Adler asked me what acts do they need from England. I smiled and said, "Easy. The Who and Jimi Hendrix.' Lou said to John Phillips, "That's exactly what McCartney said.' Monterey also meant to me another reason to buy a new wardrobe..."
"All the Monterey images were made with available light," says Mayes in the book's Afterword. "As well as using Tri X and a little Ektachrome, I used some infrared color during the afternoon because I wanted pictures that had a psychedelic feeling."
The collection captures what has become known as "modern rock's defining moment." The classic photographs in this book have never been seen before, except for a handful of pictures. "Hullabaloo published pictures of Jimi Hendrix, Simon & Garfunkel, and Danny Kalb from the Blues Project," Mayes remembers. "Later I sold a photo of Elvin Bishop to Esquire, and another of Ravi Shankar to Capitol Records for the back of an album cover."
In 1968, Mayes continued her career as a photographer. That year she began teaching photography and film at the University of Minnesota, then taught at Hampshire College in Massachusetts for ten years, and at Bard College at Columbia University for two more, before accepting a position at New York University's Tisch School of the Arts, where she was Chair of the Department of Photography until she retired from teaching in 2001. She earned numerous awards for her photography, including three National Endowment for the Arts fellowships and a prestigious Guggenheim Fellowship.
Her focus now is on her creative work. "Although I don't consider myself a sentimental type," she says, "I remember Monterey Pop and the "Summer of Love' as being among the best experiences of my life."