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CD Baby And Tower Records Partner
The top online retailer of independent music, CD Baby, recently inked a deal with Tower Records, the 43-year-old Sacramento, California-based chain known for their deep catalog and vast selection of obscure and popular titles.
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The deal will allow Tower.com, Tower Records' online commerce site, to offer CD Baby's 50,000 independent titles for sale to its consumers, making Tower.com the largest retailer of independent music on the web.
Praised as one of the independent music world's greatest successes, CDBaby.com is an industry leader in exposing consumers to independent music. With over 50,000 titles available - and growing daily CD Baby has created an outlet for the independent artist to level the playing field and offer their CDs for sale to a worldwide audience.
"We're very excited to work with a company as well renowned in the music industry as Tower Records," says CD Baby President and owner Derek Sivers. "Many amazing artists are shunning record labels, choosing to self-release their music directly to fans. By going through CD Baby and now Tower, their music is getting the distribution it deserves, while still leaving the musician in control of their work."
Tower Records' already acclaimed massive database of hits and hard-to-find titles has been strengthened with thousands of CDs previously only available on CDBaby.com. This move helps position Tower.com as the leading force in music commerce online, allowing them to offer the largest selection of any music retailer.
"Through Tower's history, we have championed independent artists in our brick and mortar stores and this partnership with CD Baby gives us a great opportunity to bring that music to our worldwide Internet customers," says Kevin Ertell, Senior Vice President of Online Operations for Tower. "We relish this opportunity to provide independent artists' records to our customers, who share our passion for music."
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